Pharma leans into telehealth

Drug ads have long tried to influence patient’s medical choices, directing them to “ask your doctor” if a marketed medication is right for them. But when a patient sees an ad or visits a manufacturer’s website today, many will find buttons to “talk to a doctor now.” Clicking through will take them to a third-party site that asks questions about their health — and eligibility for that particular drug — before letting them schedule a virtual visit.