Allergan targets filler-prone millennials with new Juvederm lip campaign

It’s all about the lips in Allergan’s latest Juvederm campaign. In its first consumer effort focused on lip treatments, Allergan looks to especially target millennials with a natural—but individual—choice to create the lips they want. Why now? Because millennials have flipped the script when it comes to facial aesthetics, getting into fillers like Juvederm before neurotoxins such as Botox.