Will Pfizer's COVID Vaccine Marketing Push Pay Off?

Will Pfizer's COVID Vaccine Marketing Push Pay Off?

Source: 
Motley Fool
snippet: 
  • Some signs indicate that Pfizer could mount a significant marketing campaign for COVID-19 vaccine Comirnaty.
  • In the short term, marketing for the vaccine probably isn't needed.
  • Over the longer term, though, Pfizer's strategy could pay off by differentiating its vaccine from those of rivals.