Unilever will not raise rejected 50 billion pound bid for GSK consumer arm

Unilever will not raise rejected 50 billion pound bid for GSK consumer arm

Source: 
Yahoo/Reuters
snippet: 

Unilever PLC on Wednesday effectively abandoned its plans to buy GlaxoSmithKline's consumer healthcare business, saying that it would not raise its 50 billion pound ($68 billion) offer that GSK previously rejected.