Publicis' 'Shark Tank'-style digital tech showdown crowns smart intranasal device as winner

NEW YORK—A celeb-studded panel of judges with TV show hosts Dr. Mehmet Oz and Martha Stewart fired questions at and challenged innovation finalists at the Publicis Health Media Disruption Garage challenge Tuesday.

The "Shark Tank"-style showdown pitted four digital health tech entrepreneurs against each other in a live pitchfest in front of an audience of pharma and healthcare marketers and ad agency insiders.

In the end, Validose, a smart intranasal device with plans to work with pharma to tackle dosing problems in the opioid industry, picked up the $1.5 million prize package of strategy, marketing and media services.