Publicis castoffs, reborn as Amplity, look to add comms, data insights to lineup

Back in October, Publicis put its outsourced sales rep and call center businesses up for sale in the wake of a dismal financial performance. Now, that group of businesses is back with a new look—and some new backing, too.

In the hands of Altamont Capital Partners, which snapped them up from Publicis, the businesses rebranded in late May to Amplity Health. The new-look company describes itself as a “pure-play pharmaceutical commercialization business” offering services for life sciences companies of all stripes.