Pharma scores modest boost in annual image poll, hands last place back to the feds

Pharma returned the mantle of worst-ranked industry to the federal government in Gallup’s 2020 annual image survey.

Americans pushed the pharma industry’s positive perception to 34% overall, a jump of seven percentage points over last year. That was the third-best increase among the 25 industries Gallup asks about, behind healthcare, with a 13% increase, and farming and agriculture, with an 11% increase.