Novartis brings augmented reality tech to ASCO to simulate leukemia patient experience

Novartis brings augmented reality tech to ASCO to simulate leukemia patient experience

Source: 
Fierce Pharma
snippet: 

Living with chronic myeloid leukemia (CML) can feel as if you’re lugging around a massive weight everywhere you go—and Novartis is hoping to give doctors a taste of that experience so they can better understand their patients’ burden.