What criteria do you look for when considering working for a new organization? Is it their compensation rates, products, services, or overall direction from corporate executives? Now, many job seekers also consider key intangibles such as company culture, reputation, and brand awareness. There is so much to think about when you are deciding whether or not to join an organization, particularly one in the pharmaceutical industry. According to the Reputation Institute, there has been a significant decline in the trust and confidence individuals have in pharmaceutical companies.