Lilly ad campaign in U.S. newspapers offers diabetes med help for patients affected by COVID-19 shutdowns

Driven by COVID-19 shutdowns and job losses in the millions, Lilly had already seen a 32% increase in call volumes to the diabetes help call center. After the ads ran Monday, call volume jumped by 91% over the previous Monday, March 23. The 340 incoming calls marked the highest single-day call volume since the program began in August 2018.