Johnson & Johnson goes local to help Black, Hispanic patients left behind by health inequality

When it comes to health equity, Johnson & Johnson believes in going local for advice. The pharma’s latest innovation challenge bears that out by focusing on six cities—and by seeking suggestions directly from the people healthcare is leaving behind.

The Health Equity Innovation Challenge is set to start in Chicago, Detroit, Los Angeles, New Orleans, New York City and Philadelphia, all areas that suffer extreme health inequality within the Black and Hispanic communities.