How Abbvie Closed The Strategic Distance Of Its Remote Teams

Just before Covid-19 hit, Kruger was kicking off a huge project called Fusion to clean up and centralize all of Abbvie’s global sales, marketing, and CRM data into one platform. The goal was to make it easier to use the data for performance dashboards, reports, and advanced machine learning and predictive analytics. Kruger had lots of travel on his calendar to ensure there was strategic alignment across the teams in Europe who were going to lead the first stage of the project. But, once the virus sent all his teams home, closing that strategic distance was suddenly a major concern. So was the mental health of his team.