Hearing is believing in clinical trials

The direct recording and analysis of voice ensures that a more diverse range of patients is represented in clinical trials. This is crucial for effective therapeutic outcomes.

Savvy next-generation market researchers utilize many of the tools of Big Tech, including voice response, to streamline processes and empower diverse patients. After all, everyone has a phone, and talking is the most natural thing people do. Why rely on inhuman surveys and intimidating focus groups when patients of all backgrounds can’t wait to express themselves – if only they were encouraged and enabled to do so.