GSK's latest meningitis B campaign taps first spokescelebrity: 'Punky Brewster,' now mom of 4

GSK's latest meningitis B campaign taps first spokescelebrity: 'Punky Brewster,' now mom of 4

Source: 
Fierce Pharma
snippet: 

Back to school often means meningitis awareness campaigns, but this year GlaxoSmithKline is drawing a distinction between the more common MenACWY vaccine for adolescents and the separate MenB shot for older teens in the U.S.

Lending a voice to GSK's “Ask2BSure” campaign is former child actor Soleil Moon Frye, who starred in the popular '80s show “Punky Brewster.” Now a mother of four, the actress and producer is a “relatable mom and recognizable face,” Stephanie Jen, vice president of U.S. vaccine marketing at GSK, said in an email interview.