Exploring the potential of the metaverse in healthcare

Immersive experiences have been tested and used extensively in an array of industries and sectors over the past couple of years. Indeed, our recent report, ‘Total immersion: How immersive experiences and the metaverse benefit customer experience and operations’, indicated that many consumers already experience a sense of familiarity with immersive technologies – with almost two thirds (64%) claiming to be familiar with mobile and PC based experiences, while over a third (39%) felt acquainted with headset-based experiences.