Copay coupons help (a little) with CV drug adherence but not outcomes: study

Copay coupons have long been a contentious topic in pharma, as critics have blasted the promo strategy for driving up drug costs. Now, a study has found that the coupons helped slightly with medication adherence—and moved doctors to prescribe costlier, more effective options—but didn't improve health outcomes for patients who'd suffered a heart attack.