Building a new type of pharmaceutical company – a vision for pharma 2.0

Building a new type of pharmaceutical company – a vision for pharma 2.0

Source: 
Pharmaforum
snippet: 

The definition of healthcare has become incredibly diverse since the turn of the century.

It feels like it used to be quite simple – it was about a linear relationship between patients, doctors and drugs. The pharma companies made drugs that could help patients and spent lots of time telling doctors which drugs to give to who.