Brutal honesty in drug marketing? For obesity meds, it's key to avoiding the 'magic pill' trap

Brutal honesty in drug marketing? For obesity meds, it's key to avoiding the 'magic pill' trap

Submitted by admin on June 8, 2015 - 12:13pm
Source: 
Fierce Pharma Marketing
News Tags: 
obesity
Takeda
Contrave
Orexigen
Vivus
Qsymia
Eisai
Belviq
Arena Pharmaceuticals
Headline: 
Brutal honesty in drug marketing? For obesity meds, it's key to avoiding the 'magic pill' trap

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