Are orexins the next golden child of neuroscience?

Are orexins the next golden child of neuroscience?

Source: 
Pharma Voice
snippet: 

There are few experiences as beautiful as a good night’s sleep. And in the quest to deliver a healthy eight hours to those struggling with insomnia, pharma has found a host of targets in the brain. There’s often a price to pay, though.

The standard go-tos such as benzodiazepines and GABA-targeting medications like Ambien can trigger groggy hangovers or addiction issues, leaving sleep disorder scientists still on the hunt for the “perfect hypnotic.”

Enter orexins.