8 Striking Facts about Biopharma Digital Ads

To date, it has been difficult to put into perspective the full breadth of digital promotion healthcare practitioners (HCPs) receive on a regular basis. As digital promotion has continued to scale in recent years, life sciences brands find themselves increasingly competing for a finite amount of customers’ digital attention. PERxCEPT, a next-generation omnichannel intelligence tool, demonstrates surprising new insights about this level of fragmentation and saturation within the digital marketplace.

Continue reading to learn more about the biopharma digital landscape.