Xolair

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Anonymous said:
What are the reimbursement challenges?
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hey, look, another cut and past directly from an opponents play book. we obviously have a newbie on a project that pays to find out our pricing strategies for the competition. we can give no response, a BS response or basically spell it out and sell out our own pay check.
 






Wow you are a psychic aren't you?
The poster is most certainly a paid troll trying to get competitive information for a large conglomerate wanting to take over the IgE blocker space, right?
Or wait, maybe the person is interviewing for a Xolair position and wants to prepare for questions. You are atypical Genentech asshole.
 






Anonymous said:
Wow you are a psychic aren't you?
The poster is most certainly a paid troll trying to get competitive information for a large conglomerate wanting to take over the IgE blocker space, right?
Or wait, maybe the person is interviewing for a Xolair position and wants to prepare for questions. You are atypical Genentech asshole.
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Not the "psychic" but if someone was interviewing A) there would be an open job posting and 2) you would hope the effort would be made to find a rep in the field and ask directly. There are multiple Il meds in development, it makes sense they're paying for "intelligence".
 












Anonymous said:
You are an idiot
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certainly not an idiot. No sir. Stay in denial. If it makes you feel better about yourself, hand out information to the competition anonymously... Please realize though, Some have seen the specifics, know the projects, and some have since retired and are now enjoying boating and grandchildren. Dable in CI. Yes, for certain, this type of work exists. and this OP certainly reads like someone looking to con any one, make out a report and collect their fee. How easy we make it for them is up to us.
Remember, you wouldn't sell your pay check out face to face, why would you choose to do so anonymously?
 


















Anonymous said:
Everyone here is anonymous. And when you wear your foil hat "they" can't see you either.
Click to expand...

guarantee this poster either A: a CI weasel with an interest in staying under the radar... or B: a naive moron..hey genius go put on your cool foil hat and complete a search on competitive intelligence firms...don't believe us, let them explain it for you
 






Anonymous said:
guarantee this poster either A: a CI weasel with an interest in staying under the radar... or B: a naive moron..hey genius go put on your cool foil hat and complete a search on competitive intelligence firms...don't believe us, let them explain it for you
Click to expand...

There has to be medications and counseling for you. Genentech has great medical and psychiatric benefits, and I think there is a free hotline you can call to get you going in the right direction.
 












Tactic 5 is broken consistently....they must not have any mirrors

Here are five key tactics to study your customers and your competition.

Tactic #1. Conduct win/loss analysis

Win/loss analysis requires interviewing new customers and those prospects you lost to competitors. The goal is to uncover the motivations behind their decisions.

recommends reaching out to customers about six to eight weeks after they've made their purchase decision.

"If the product takes a long time to install, maybe you let a little more time go. But I’d say no longer than three months," .

During interviews, ask customers what they were looking for in a product or service, and why they did or did not choose your company. If they went with a competitor, ask them why. These questions will help you uncover:
o Misunderstandings around your product/service
o Competitors’ selling points over your products/services
o Features to tweak or add
o Marketing message ideas
o Problems with the sales approach

"If you do this over a couple of years, you see trends in the marketplace," says Naylor.

- Coordinate with your sales team

Contact your sales team before reaching out to any customers. Make sure you have their blessing, then ask which customers they’d recommend you contact and what to expect from the conversation.

Tactic #2. Talk to internal and external experts

People inside your company know a lot about your industry. Search your company for experts and invite them to meet for a cup of coffee.

Ask them about market trends and competitors’ habits. Express interest in this type of information, and ask them to send you anything relevant they may encounter. Industry relations people are generally good resources due to their high number of relevant contacts, says.

Also, look for industry experts outside your company and reach out. Experts who maintain blogs or are frequent speakers at industry events are usually happy to talk shop on the phone.

- Use a cooperative approach

Be polite and friendly with experts, and be sure to thank them. Also, send them information you come across that they might find interesting. Developing a two-way relationship can open a valuable information channel.

Tactic #3. Use trade shows as fact-finding missions

"I think trade shows are one of the biggest Meccas for competitive intelligence,"
Trade shows are filled with industry experts, prospects and competitors, eagerly chatting on expo floors. Attending shows with open eyes and ears can help you gather a ton of great information.

On the first day of a show, attendees are excited and exhibitor booths are crowded. Many will be talking, so picking up bits of information can be easy. You can also identify the most talkative people and the people with specific areas of expertise, such as marketing or technology.

"As a collection person, you can just hang out on the periphery and listen. You don’t even have to ask questions," .

Fatigue begins on the second day and really takes hold by the third day. Booths are emptier and exhibitors may appear less enthused, which makes it a good time to have casual chats with them to help gather information.

- Do your homework

You need a game plan before attending a conference. Know which specific areas and questions you’re looking to cover, and have a rough plan for how you’re going to gather information. The plan can be more of an outline, because you’ll need to jump on opportunities as they arise.

- Be observant

You need to keep your ears and your eyes open. The conference’s restaurants and break areas are good places to bump into people or catch snippets of relevant conversations. Be alert even when you’re traveling to and from the show.... has ended up sitting behind competitors on return flights.

"That blew me away the most," she says. "I’m sitting there in the seat behind them and I’m just listening."

Also be mindful of people’s body language. Animated speaking with a lot of hand motion indicates excitement, so let them talk. If someone’s tapping their foot or their hands, they’re getting anxious, and it’s time to move on.

- Consider outside help

Having internal staff gather intelligence at a conference can be a challenge, since their name badges and presence put competitors on their guards. Using someone from outside your company is likely to have added benefits.

Tactic #4. Build an information database

There is a wealth of information online. You should gather it and build a database that can easily be browsed or searched. This information will prove valuable when starting new projects, or for keeping abreast of the industry as a whole.

Monitor information published by:
o Regulatory agencies
o Industry publications
o Expert blogs
o Competitors’ public relations departments

This information can be organized on a company intranet to provide access to other departments.

Tactic #5. Remain ethical and avoid deception

You may feel the urge to call competitors and pretend to be a customer to learn about their rates and programs. Stifle this urge, because it’s unethical. It’s essentially lying.

Additional unethical tactics include saying you are:
o From a different company
o A student working on a project
o A researcher gathering information

"You have to look at yourself in the mirror the next day," so be honest.

- Don’t hire others for dirty work

Also, hiring others to use deception can get your company into hot water. Make sure anyone you use to gather information is operating under the same ethical standards held by your company. See the useful links below for ethical code of the leading competitive intelligence organization.
 






Anonymous said:
guarantee this poster either A: a CI weasel with an interest in staying under the radar... or B: a naive moron..hey genius go put on your cool foil hat and complete a search on competitive intelligence firms...don't believe us, let them explain it for you
Click to expand...

You got me..I am choice A, and by simply asking "What are the reimbursement challenges?" and "Does Genentech use CSO's" I have gleaned enough information for the consortium that they have paid me enough money deposited in my Swiss(yes Swiss!)bank account, that I have since retired and am now enjoying boating and grandchildren.
You fools! HAAAA, HAAAAAAA, HAAAAAAAAAAAAA!
 






Anonymous said:
You got me..I am choice A, and by simply asking "What are the reimbursement challenges?" and "Does Genentech use CSO's" I have gleaned enough information for the consortium that they have paid me enough money deposited in my Swiss(yes Swiss!)bank account, that I have since retired and am now enjoying boating and grandchildren.
You fools! HAAAA, HAAAAAAA, HAAAAAAAAAAAAA![/

you are embarrassingly naive. with no idea what goes on in a brand team meeting, You're not even funny either.
Click to expand...
 






Anonymous said:
Anonymous said:
You got me..I am choice A, and by simply asking "What are the reimbursement challenges?" and "Does Genentech use CSO's" I have gleaned enough information for the consortium that they have paid me enough money deposited in my Swiss(yes Swiss!)bank account, that I have since retired and am now enjoying boating and grandchildren.
You fools! HAAAA, HAAAAAAA, HAAAAAAAAAAAAA![/

you are embarrassingly naive. with no idea what goes on in a brand team meeting, You're not even funny either.
Click to expand...

You're not comprehending. The vague, generalized questions are coming from someone who is paid by your competitors to find what is usually internal information to pass to those paying them for internal information. It doesn't have to be earth shattering information but when you give info on sales force sizes, marketing focus or customer focus it gives your competitors ideas how to best combat you. Talk about that in your next brand team meeting.
Click to expand...
 






Anonymous said:
You're not comprehending. The vague, generalized questions are coming from someone who is paid by your competitors to find what is usually internal information to pass to those paying them for internal information. It doesn't have to be earth shattering information but when you give info on sales force sizes, marketing focus or customer focus it gives your competitors ideas how to best combat you. Talk about that in your next brand team meeting.
Click to expand...

Hey TinFoilHatTroll you really should read CP directions on how to quote posts so you don't always look so blatantly like yourself the TinFoilHatTroll.
 






Step 1 - Dont write overly long emails or posts, as know one will read them.

Anonymous said:
Tactic 5 is broken consistently....they must not have any mirrors

Here are five key tactics to study your customers and your competition.

Tactic #1. Conduct win/loss analysis

Win/loss analysis requires interviewing new customers and those prospects you lost to competitors. The goal is to uncover the motivations behind their decisions.

recommends reaching out to customers about six to eight weeks after they've made their purchase decision.

"If the product takes a long time to install, maybe you let a little more time go. But I’d say no longer than three months," .

During interviews, ask customers what they were looking for in a product or service, and why they did or did not choose your company. If they went with a competitor, ask them why. These questions will help you uncover:
o Misunderstandings around your product/service
o Competitors’ selling points over your products/services
o Features to tweak or add
o Marketing message ideas
o Problems with the sales approach

"If you do this over a couple of years, you see trends in the marketplace," says Naylor.

- Coordinate with your sales team

Contact your sales team before reaching out to any customers. Make sure you have their blessing, then ask which customers they’d recommend you contact and what to expect from the conversation.

Tactic #2. Talk to internal and external experts

People inside your company know a lot about your industry. Search your company for experts and invite them to meet for a cup of coffee.

Ask them about market trends and competitors’ habits. Express interest in this type of information, and ask them to send you anything relevant they may encounter. Industry relations people are generally good resources due to their high number of relevant contacts, says.

Also, look for industry experts outside your company and reach out. Experts who maintain blogs or are frequent speakers at industry events are usually happy to talk shop on the phone.

- Use a cooperative approach

Be polite and friendly with experts, and be sure to thank them. Also, send them information you come across that they might find interesting. Developing a two-way relationship can open a valuable information channel.

Tactic #3. Use trade shows as fact-finding missions

"I think trade shows are one of the biggest Meccas for competitive intelligence,"
Trade shows are filled with industry experts, prospects and competitors, eagerly chatting on expo floors. Attending shows with open eyes and ears can help you gather a ton of great information.

On the first day of a show, attendees are excited and exhibitor booths are crowded. Many will be talking, so picking up bits of information can be easy. You can also identify the most talkative people and the people with specific areas of expertise, such as marketing or technology.

"As a collection person, you can just hang out on the periphery and listen. You don’t even have to ask questions," .

Fatigue begins on the second day and really takes hold by the third day. Booths are emptier and exhibitors may appear less enthused, which makes it a good time to have casual chats with them to help gather information.

- Do your homework

You need a game plan before attending a conference. Know which specific areas and questions you’re looking to cover, and have a rough plan for how you’re going to gather information. The plan can be more of an outline, because you’ll need to jump on opportunities as they arise.

- Be observant

You need to keep your ears and your eyes open. The conference’s restaurants and break areas are good places to bump into people or catch snippets of relevant conversations. Be alert even when you’re traveling to and from the show.... has ended up sitting behind competitors on return flights.

"That blew me away the most," she says. "I’m sitting there in the seat behind them and I’m just listening."

Also be mindful of people’s body language. Animated speaking with a lot of hand motion indicates excitement, so let them talk. If someone’s tapping their foot or their hands, they’re getting anxious, and it’s time to move on.

- Consider outside help

Having internal staff gather intelligence at a conference can be a challenge, since their name badges and presence put competitors on their guards. Using someone from outside your company is likely to have added benefits.

Tactic #4. Build an information database

There is a wealth of information online. You should gather it and build a database that can easily be browsed or searched. This information will prove valuable when starting new projects, or for keeping abreast of the industry as a whole.

Monitor information published by:
o Regulatory agencies
o Industry publications
o Expert blogs
o Competitors’ public relations departments

This information can be organized on a company intranet to provide access to other departments.

Tactic #5. Remain ethical and avoid deception

You may feel the urge to call competitors and pretend to be a customer to learn about their rates and programs. Stifle this urge, because it’s unethical. It’s essentially lying.

Additional unethical tactics include saying you are:
o From a different company
o A student working on a project
o A researcher gathering information

"You have to look at yourself in the mirror the next day," so be honest.

- Don’t hire others for dirty work

Also, hiring others to use deception can get your company into hot water. Make sure anyone you use to gather information is operating under the same ethical standards held by your company. See the useful links below for ethical code of the leading competitive intelligence organization.
Click to expand...
 


















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