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Anonymous
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Prowess-Shock didn't turn out well- sorry for those still promoting that product through the new bio-venture company.
Prowess-Shock didn't turn out well- sorry for those still promoting that product through the new bio-venture company.
What a damn shame. I launched that drug, and it was obvious years ago that if Lilly had just listened to the clinician base about where it should be used, this could all have been avoided. The CC/pulms figured out in about 8 months where the drug should be used, and it just so happened that the patient population was about 1/10th the size of what Lilly had imagined it to be. So, instead of re-evaluating the drug's potential and listening to the very people who were the experts in the field, they set upon a course to make Xigris a billion-dollar-a year drug, regardless of what anyone thought constituted reality.
Lilly decided to shame/cajole/bully/buy-off/scare the physician base into the belief that they just didn't know how to practice medicine, and that Lilly really knew best how they should treat patients that they had been taking care of for years. It was embarrassing, to be frank.
So the PROWESS SHOCK trial, yet another attempt to try and pull blood from a stone, has ultimately put the nail in the Xigris coffin. So now, that small niche population that received incredible benefit from the drug will no longer have access to it. All because Lilly just would not abstain from being a bunch of greedy, arrogant assholes who thought that they know better than the clinicians who live and breathe this every day.
What an appalling situation, and what an absolute travesty for the next young person that shows up in the in ED with purpura. Hope it was worth it, Lilly. They never learn.
[/QUOTE]You obviously have had a steady dose of the LLY koolaid. What's sad is that you think you saved patients lives? The study shows no improvement of survival at all. Earlier studies showed a less than 25% improvement in survival at an egregious cost. This company reaps what it sows.
QUOTE=Anonymous;4122250]What a damn shame. I launched that drug, and it was obvious years ago that if Lilly had just listened to the clinician base about where it should be used, this could all have been avoided. The CC/pulms figured out in about 8 months where the drug should be used, and it just so happened that the patient population was about 1/10th the size of what Lilly had imagined it to be. So, instead of re-evaluating the drug's potential and listening to the very people who were the experts in the field, they set upon a course to make Xigris a billion-dollar-a year drug, regardless of what anyone thought constituted reality.
Lilly decided to shame/cajole/bully/buy-off/scare the physician base into the belief that they just didn't know how to practice medicine, and that Lilly really knew best how they should treat patients that they had been taking care of for years. It was embarrassing, to be frank.
So the PROWESS SHOCK trial, yet another attempt to try and pull blood from a stone, has ultimately put the nail in the Xigris coffin. So now, that small niche population that received incredible benefit from the drug will no longer have access to it. All because Lilly just would not abstain from being a bunch of greedy, arrogant assholes who thought that they know better than the clinicians who live and breathe this every day.
What an appalling situation, and what an absolute travesty for the next young person that shows up in the in ED with purpura. Hope it was worth it, Lilly. They never learn.
I am shocked. I was one of the original Critical Care reps that launched Xigris, and I have always been convinced of its value in the severe sepsis patient at high risk of death. I recently contacted Biocritica about selling Xigris for them. I really am at a loss for words.
Wow, not a good day for two Lilly drugs. Oh well...............time for a price hike on the rest of the brand names for "cost of inflation" oh and research.
The study failed because of poor study design and monitoring along with arrogance and greed. The FDA cautioned against doing a placebo controlled trial of an already approved drug. Bill and Mark deserve to be uncomfortable and miserable for all of their poor decisions and unscrupulous actions. Should have increased the sample size to 2200+ when given the opportunity. So many design errors that no one should be surprised at the results. The original Prowess study was well designed and managed by internal folks that cared. This study was outsourced and not monitored well, leading to questions about the type of patient enrolled and accurate data collection. The mortality numbers defy all previous studies. Good luck explaining those results to the FDA. A great drug put to death by arrogance, greed and questionable marketing practices by the early marketers who ignored the doctors and advisors. Believers believed and experienced success. The doubters will say "I told you so." Xigris was tainted from the beginning when the seed money was given to the Campaign Guidelines and used for aggressive marketing. I know it worked and helped a lot of people, but the shadow of doubt was cast early. Thank you Elaine, Mitch, Bill (the nerd), Sam C and all the others who lied and convinced others that their actions were ethical. And to the designers that ignored scientific advice of internal scientists who knew what they were doing, a giant f u.
...and raising the sample size from 1600 to 2200 would have made exactly what magical difference when the drug had 26% mortality and the placebo had 24% mortality?