BIO products are good but not good enough to breakthrough. The same can be said of most of its sales force.
There are some real break through technologies out there...Riata, Fidelis, Teligen...these really put the break in break through. It is sad that physicians are duped / forced in to accepting the notion that recalls every year are just a part of the business.
My doc uses me almost exclusively, and he recognizes that our technology may not be cutting edge, but it works and the money he saves can be spent in other ways around the lab.
So how did you breakthrough and get the business?
1) Price
2) Not bad-mouthing my competition, but selling on our merits (this was told to me by the physician and the Cath lab manager)
3) Price
Price
Price
Price
Price
Would you like to be a consultant for Biotronik?
I purposefully listed price twice because it is and will continue to be the most influential feature of any Brady product line.
So after 33 posts, I have yet to see an answer to the OP.
any takers this week???
So after 33 posts, I have yet to see an answer to the OP.
any takers this week???
How is #3 not an answer?
Does Bio have to comply with the "SunShine Act"? If so, you can kiss good-bye the last bit of sunshine you had going for you...pun intended!,
Fact is, size matters. Bio will always be a nitch, pocket, one rep per questionable ethics doc business. They do not have the size or capacity to compete with the big 3. It would trake a huge $$$$ commitment.
To all of your reading this thread...notice that "Patients" are not mentioned once in any form. Maybe Bio needs to incorporate patient advocacy into their Rap a little more. Just a thought.
Yes - Bio has to comply with every rule that any other manufacturer has to comply with in order to do business in the States.
Size does matter, and apparently from the RIFFs - being smaller is the 'wave of the future'.
Patient's?! Okay - I'll mention patients. Somewhere tomorrow a Teligen patient will learn about header problems. Somewhere tomorrow a Fidelis patient will make another trip to the clinic under their "intensified follow-up" regimen. Somewhere tomorrow another patient will receive a Durata lead despite the fact that everyone in the room around them know there's a good chance it will fail to rescue them when they need it most.
Are their unethical practices at Bio? You bet. Were those the same unethical practices those reps used when they were learning the ropes with the Big 3? Of course. No COMPANY can claim the moral high ground on ethics.
Finally, the fact that we are even discussing Biotronik is an indication of where they have come in the past 5 years.
Yes - Bio has to comply with every rule that any other manufacturer has to comply with in order to do business in the States.
Size does matter, and apparently from the RIFFs - being smaller is the 'wave of the future'.
Patient's?! Okay - I'll mention patients. Somewhere tomorrow a Teligen patient will learn about header problems. Somewhere tomorrow a Fidelis patient will make another trip to the clinic under their "intensified follow-up" regimen. Somewhere tomorrow another patient will receive a Durata lead despite the fact that everyone in the room around them know there's a good chance it will fail to rescue them when they need it most.
Are their unethical practices at Bio? You bet. Were those the same unethical practices those reps used when they were learning the ropes with the Big 3? Of course. No COMPANY can claim the moral high ground on ethics.
Finally, the fact that we are even discussing Biotronik is an indication of where they have come in the past 5 years.
How will the Sunshine Act affect BIO? You do realize it was partially designed to expose small companies and their docs that have flown below the radar for so long and to allow for public exposure. Until now, it always sounded like the big 3 were picking on BIO and it was just rep jousting...well, the time has come for the public and third party watch dogs to see where BIO is spending their money and on who! The big 3 have been conditioning its' staff and their docs to comply to this act for the past year while BIO hit the gas knowing the "Cherry Picking" days were coming to an end.
What doc, or his wife, is gonna wanna see their name on the website next to an expense at....lets see....maybe Spearmint Rhino in LV? This will be a bigger culture shock to your business than a recall would ever have. Of course, there is always the dishonest route, but that will be a huge hit to your personal wallet.
Look, God knows, that the big 3 would still be doing biz like BIO but the handcuffs are too restricting so this is not about ethics so throw out the notion that I was arguing that issue. The playing field is about to be leveled and BIO can not afford to play by the same rules without injuring the business that you buy.
"Being smaller is the wave of the future" sorry, but I don't understand that comment.
How will the Sunshine Act affect BIO? You do realize it was partially designed to expose small companies and their docs that have flown below the radar for so long and to allow for public exposure. Until now, it always sounded like the big 3 were picking on BIO and it was just rep jousting...well, the time has come for the public and third party watch dogs to see where BIO is spending their money and on who! The big 3 have been conditioning its' staff and their docs to comply to this act for the past year while BIO hit the gas knowing the "Cherry Picking" days were coming to an end.
What doc, or his wife, is gonna wanna see their name on the website next to an expense at....lets see....maybe Spearmint Rhino in LV? This will be a bigger culture shock to your business than a recall would ever have. Of course, there is always the dishonest route, but that will be a huge hit to your personal wallet.
Look, God knows, that the big 3 would still be doing biz like BIO but the handcuffs are too restricting so this is not about ethics so throw out the notion that I was arguing that issue. The playing field is about to be leveled and BIO can not afford to play by the same rules without injuring the business that you buy.
"Being smaller is the wave of the future" sorry, but I don't understand that comment.
I put "wave of the future" in quotes to indicate I was being a bit sarcastic. I was referring to the RIFFs. Every wave of layoffs in my area makes my team seem just as Big as the Big Boys. Problem is that they are complaining about the new workload...something I have been dealing with for years. They are scaling back support in some critical accounts - THAT is culture shock.
Nice try equating our pending 'culture shock' to your recalls. I get it. Stick to the party line.
I am really interested in your thoughts on how the Sunshine Act will impact BIO's biz model. Do you have a perspective on that? As far as the "Right Sizing" staff reductions you are seeing by the Big 3, it is just a re-adjustment of the haphazaard hiring that went on during the recalls where it was a race to gobble up the market share from eachothers recalls..the Vulture Effect, if you will. They flock to the meaty carcus (increase staffing) and fly away from the bones (decrease staffing) simple logic....market share was falsley inflated...so is life. The Big 3 went nuts hiring amateur rep's and those are the one's being let go...the layer that was added, is being removed, just like fingernail polish.
