Other posts have noted the vaguely-defined objectives of "career development" and "impacting the business" as detractors from accomplishing scientific goals. Another one is "visibility." Too often, scientists are called on to put time into efforts that do little to promote drug invention, but which gain visibility for those involved - particularly the one who promoted the contrived initiative.
A lot of science, particularly the practice of it at the bench, seems unremarkable, especially to non-scientists. Don't be too quick to blame the person alluded to in post 6. He is held accountable to a lot of people who are 1) powerful, and 2) not scientists. Consider that he may be the one barrier that prevents those people from derailing research work altogether.
In contrast to non-scientists, the lower level managing scientists should understand the value of what happens in the labs day-to-day and year-to year. Instead of appreciating and promoting it, they emphasize various visibility or career-building schemes that are designed to be conspicuous, and aren't much more than that. New drugs don't get invented that way.