What the heck do BEM’s actually do?

[anonymous]

Other than pontificate about accounts they know nothing about, what does this group actually do? My interactions thus far have been one sided, with them simply needing information about their accounts from me. I really don’t understand what value they bring? Couldn’t these ecosystems run more efficiently with only TAM’s, CRM’s, and MSL’s, since they are the ones that know all the customers? They could handle all these responsibilities without having to hand hold all these new positions. Most BEM’s I have interacted with have had over inflated egos.

 

[anonymous]

Quick answer: Not much. More like nothing. Total window dressing.

 

[anonymous]

They sit by and watch 40% YoY decline in Rituxan. That's what they do.

They've taken "stand down and stand by" to heart.

 

[anonymous]

What do ANY pharma reps do? Not much. Especially in a COVID and post COVID world.
Sorry but sad truth

 

[anonymous]

Let's face it. There are so many job titles here in Genentech that are WORTHLESS. What's a BEM? What's a portfolio lead? What is a regional foundation specialist? Is there a national one? The Swiss at this point don't know what they're doing. They should be cutting a lot of positions because the company is in the red.

 

[anonymous]

They read rebate tiers. You know, something anyone could do

 

[anonymous]

What the f*** do TAMs do? Every TAM I speak to has still never met even 10% of their physician targets virtually. They sit at home all day, make no calls, no interactions, no sales skills, cannot read any data to save their lives......they are worthless unless behind a food table for lunch handing out sandwiches. TAMS cannot answer the basic of questions and all they do is call in their FRM and BEM to save their ass.

 

[anonymous]

They read rebate tiers. You know, something anyone could do

My high school age child could do that job. It's only basic math!

 

[anonymous]

What the f*** do TAMs do? Every TAM I speak to has still never met even 10% of their physician targets virtually. They sit at home all day, make no calls, no interactions, no sales skills, cannot read any data to save their lives......they are worthless unless behind a food table for lunch handing out sandwiches. TAMS cannot answer the basic of questions and all they do is call in their FRM and BEM to save their ass.

Facts!!! The jig is up for most bioonc TAM. BEMs have been carrying you for far too long.

 

[anonymous]

Here is the truth TAM drive demand and you be if they were allow to work the COVID environment problem. BEMs do not drive business because the don’t know know the business and haven’t had a real customer interactions either before or after covid. Every time I have brought a BEM, BAM or RGM to a customer interaction, my customers asked me to not bring them back.

 

[anonymous]

They read rebate tiers. You know, something anyone could do

TAMs read PIs and pass out Subway sandwiches to nurses and admin staff.

All commercial field roles are mostly worthless.

 

[anonymous]

TAM’s have the relationships, the clinical data, and the business skills to drive prescriptions. MSL’s also bring value.

Everyone else is simply window dressing and continuously get in the way. We have no need for BEM, CRM, HD, and other positions I can’t even remember all the designations because they are so forgetful.

Truth hurts job justifiers but it is what it is. Simply say thank you to all the TAM’s for paying your salaries and for your cars. The egos in all these other positions is laughable, and trust me, the TAM’s all know how little you know about our business.

 

[anonymous]

TAM’s have the relationships, the clinical data, and the business skills to drive prescriptions. MSL’s also bring value.

Everyone else is simply window dressing and continuously get in the way. We have no need for BEM, CRM, HD, and other positions I can’t even remember all the designations because they are so forgetful.

Truth hurts job justifiers but it is what it is. Simply say thank you to all the TAM’s for paying your salaries and for your cars. The egos in all these other positions is laughable, and trust me, the TAM’s all know how little you know about our business.

...and we BEMs know you haven’t seen the whites of a prescribers eyes in years. Keep emailing starter forms, catering subway, and sending ramp letters to the one medical assists you weaseled an email address from. We will take it from here.

 

[anonymous]

Here is the truth TAM drive demand and you be if they were allow to work the COVID environment problem. BEMs do not drive business because the don’t know know the business and haven’t had a real customer interactions either before or after covid. Every time I have brought a BEM, BAM or RGM to a customer interaction, my customers asked me to not bring them back.

Sounds like a reflection of your impact not theirs!

 

[anonymous]

They read rebate tiers. You know, something anyone could do

This info is also supplied by wholesalers.

 

[anonymous]

...and we BEMs know you haven’t seen the whites of a prescribers eyes in years. Keep emailing starter forms, catering subway, and sending ramp letters to the one medical assists you weaseled an email address from. We will take it from here.

Funniest thing I have read since the inception of ecosystems. Another glaring comment on how clueless these BEM’s are. All these clowns do is email and call receptionists. They then pretend they know the offices and pontificate to HD’s and HED’s what needs to be done to make the office productive. Freaking hilarious. I have never been around so many clueless people in the industry. Why did I ever come here? To top it off, I then have to hear about white privilege at our National Meeting.

 

[anonymous]

Other than pontificate about accounts they know nothing about, what does this group actually do? My interactions thus far have been one sided, with them simply needing information about their accounts from me. I really don’t understand what value they bring? Couldn’t these ecosystems run more efficiently with only TAM’s, CRM’s, and MSL’s, since they are the ones that know all the customers? They could handle all these responsibilities without having to hand hold all these new positions. Most BEM’s I have interacted with have had over inflated egos.

Unfortunately too many non-BEMs get a headache when it comes to learning about contracting. Because too many of you don’t want to learn about literally the only strategy we have left you are blessed with the BEM role.

Years of vial chasing didn’t really help you learn the business.

And contracting is not that hard to learn.

 

[anonymous]

TAM’s drive the business by getting prescribers to prescribe. End if story. It really isn’t that hard.

We then let the rest of the worthless positions take credit, and then make up success stories on their individual accomplishments. We listen and laugh at these clowns. How many fake awards do we have now?

 

[anonymous]

TAM’s drive the business by getting prescribers to prescribe. End if story. It really isn’t that hard.

We then let the rest of the worthless positions take credit, and then make up success stories on their individual accomplishments. We listen and laugh at these clowns. How many fake awards do we have now?

Such an angry person. Yet we know you tried and failed to secure this “worthless” position based on your level of activity on this thread. Move along now. I hope you find happiness as your current state of mind is unhealthy.

 

[anonymous]

TAM’s drive the business by getting prescribers to prescribe. End if story. It really isn’t that hard.

We then let the rest of the worthless positions take credit, and then make up success stories on their individual accomplishments. We listen and laugh at these clowns. How many fake awards do we have now?

You have a future working for UberEats