What Caused Odyssey's Failure?

[Anonymous]

I never got the impression that Odyssey wanted to be or planned to be a real pharm company! I think they planned, from the beginning, to gain some marketshare for their lone product and sell it. There was never anything in the pipeline, never any plans to but more products in our bag... I think it was a grow and sell plan from the start.

 

[Anonymous]

Wrong. I was inside. How you could POSSIBLY say 'There were never any aquisition plans'? You clearly were in the field and are simply speculating.

The failure was the STRATEGY (and those who thought they could lead).

 

[anonymous]

What caused the failure? Going 'All in' with one product when we had a perfectly good machine bringing in $100m plus in revenue. Our products were not sexy, but they WERE making money.

The drug I had fun with was Urecholine....doctors actually wrote scripts for that....I dontg remember if it was Odyssey or Esprit but there was one rep who never made sales calls....just signed the tablet himself...got busted...cost a lot of money

 

[anonymous]

Originally Posted by OneWhoKnows
For those of you who were part of this disfunctional team, what was the cause of this obvious business failure? Bad Marketing? Bad Exec Mgmnt? Poor strategy execution?
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1. good product (sanctura) - but BID dosing
2. Pliva didn't understand American market
3. 2 competitors came out back to back (QD dosing) Enablex and Vesicare
4. Competitors hired more people in the field, more SOV
5. Competitors able to get on Medicaid programs within the first 6 months of their launch
6. Pliva pulls out of American market- no commercial sales force needed
7. Pliva sells to Barr Laboratories
8. Barr labs sells to Teva
9. Sanctura lives on as the property of Allergan
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I'D SAY THAT POSTER#2 WAS THE MOST SUCCINCT. AS FOR THE 9 POINTS ABOVE, IT SOUNDS LIKE AN EXCUSE MAKER WHO WA PARTIALLY RESPONSIBLE FOR THE FAILURE. wHICH ONE ARE YOU, POSTER#5 ??

Proquin xr and Estrasorb were 2 of the most piss poor drugs ever....