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The REAL winners





i always wondered who the moron was that came up with that crap. Every pharma company has that "patient" profile, but sanofi's seemed to be the most lame. His name is Larry. He's in a band. He plays with his grandkids. Seriously? I hope those clowns realize what the real world is like soon...
 




i always wondered who the moron was that came up with that crap. Every pharma company has that "patient" profile, but sanofi's seemed to be the most lame. His name is Larry. He's in a band. He plays with his grandkids. Seriously? I hope those clowns realize what the real world is like soon...
The earliest one I remember dates to around 1976 with a tweedy grandma lady with a rose in her teeth, Rose:
"Rose moved her bowels today....
Doxidan did it!"
 








Sanofi doesn't know how to market. Never have. Too many failed launches with shoe string budgets and then drop the hammer on sales folks for all their mistakes. Look at Praluent, Afrezza, Soliqua, Auviq, Multaq, Tojeo. The list is endless going back 20 years.
 




Sanofi doesn't know how to market. Never have. Too many failed launches with shoe string budgets and then drop the hammer on sales folks for all their mistakes. Look at Praluent, Afrezza, Soliqua, Auviq, Multaq, Tojeo. The list is endless going back 20 years.
"But we have a 300-page POA! We have acronyms that are witty! We have a single marketing piece that you can use! Look at this great MVA that really addresses nothing! We have research that says if you talk to this no-see doctor 12 times, they'll explode with 20 scripts a month! It's not the marketing team, it's you guys! We have great stuff! I mean look at this patient profile! Her name is Sally, she's retired but volunteers at the local zoo for fun, plays the banjo and takes the occasional murder for hire job because her blood sugar is now controlled with our new product! Doctors LOVE these! " - every clown in Sanofi marketing
 








"But we have a 300-page POA! We have acronyms that are witty! We have a single marketing piece that you can use! Look at this great MVA that really addresses nothing! We have research that says if you talk to this no-see doctor 12 times, they'll explode with 20 scripts a month! It's not the marketing team, it's you guys! We have great stuff! I mean look at this patient profile! Her name is Sally, she's retired but volunteers at the local zoo for fun, plays the banjo and takes the occasional murder for hire job because her blood sugar is now controlled with our new product! Doctors LOVE these! " - every clown in Sanofi marketing
 




"But we have a 300-page POA! We have acronyms that are witty! We have a single marketing piece that you can use! Look at this great MVA that really addresses nothing! We have research that says if you talk to this no-see doctor 12 times, they'll explode with 20 scripts a month! It's not the marketing team, it's you guys! We have great stuff! I mean look at this patient profile! Her name is Sally, she's retired but volunteers at the local zoo for fun, plays the banjo and takes the occasional murder for hire job because her blood sugar is now controlled with our new product! Doctors LOVE these! " - every clown in Sanofi marketing
Marketing here...
We put lots of thought into the making of our vis aids. Just do as we say and you’ll be successful. Anything short, failure is yours. We know what we’re doing, trust us, we are the professionals here. Just execute or be executed. Simple.
 




You are 1000% correct Soliqua Marketing. Once I started using every page of that award-winning MVA of yours and focused 8mins of my 20min sales call on Larry, I got my Docs over the tipping point and jacked up my total territory Rx’ exponentially from 1.8/month to 2.1/month.

THE SOLIQUA STORY:
Annoying Marketing & Pointy Shoes
POWER
Larry
Pharmacy Rejections
No Scripts
CONQUER
Larry
Pharmacy Rejections
Annoying Marketing
No Scripts
New Indication
No Scripts
Turn Out The Lights
Annoying Marketing- dont let the door hit you on the way out
 




No truer words! Sanofi was success do to the help of the large companies that they partners with. BMS led the ship with Plavix, Ambien was launched by Searle before Sanofi existed, and Aventis launched Lantus. The leaders at Sanofi have no clue and they aren't capable of strategic thinking for a non-socialist, American market. The people here are here because they are yes men that rise by the buddy system and not by competence. Not a single drug launch as been successful for Sanofi. They can't lead thus the partnerships with smaller companies always fail. To succeed, they need to partner with a Pfizer, AstraZeneca, BMS. Be glad if you are cut. Its really a blessing. That place is a pit in hell!

This is the most accurate way to describe the promotional system of this entire company. It does not matter how long you have been on the team, or function you are doing. They preach, "do the job before you get the job" and hold that as a bone to entice you of something to come. Before you know it, you have been doing the work of two people and not receiving any compensation or recognition for it. In addition, it always seems to turn into a d*ck measuring competition where someone with the power to promote you finds the way to keep you down just to exercise that power. They'll post a req. or hire someone else to take over that extra work which you've already been doing.