The earliest one I remember dates to around 1976 with a tweedy grandma lady with a rose in her teeth, Rose:i always wondered who the moron was that came up with that crap. Every pharma company has that "patient" profile, but sanofi's seemed to be the most lame. His name is Larry. He's in a band. He plays with his grandkids. Seriously? I hope those clowns realize what the real world is like soon...
"But we have a 300-page POA! We have acronyms that are witty! We have a single marketing piece that you can use! Look at this great MVA that really addresses nothing! We have research that says if you talk to this no-see doctor 12 times, they'll explode with 20 scripts a month! It's not the marketing team, it's you guys! We have great stuff! I mean look at this patient profile! Her name is Sally, she's retired but volunteers at the local zoo for fun, plays the banjo and takes the occasional murder for hire job because her blood sugar is now controlled with our new product! Doctors LOVE these! " - every clown in Sanofi marketingSanofi doesn't know how to market. Never have. Too many failed launches with shoe string budgets and then drop the hammer on sales folks for all their mistakes. Look at Praluent, Afrezza, Soliqua, Auviq, Multaq, Tojeo. The list is endless going back 20 years.
That was MinnieThe earliest one I remember dates to around 1976 with a tweedy grandma lady with a rose in her teeth, Rose:
"Rose moved her bowels today....
Doxidan did it!"
"But we have a 300-page POA! We have acronyms that are witty! We have a single marketing piece that you can use! Look at this great MVA that really addresses nothing! We have research that says if you talk to this no-see doctor 12 times, they'll explode with 20 scripts a month! It's not the marketing team, it's you guys! We have great stuff! I mean look at this patient profile! Her name is Sally, she's retired but volunteers at the local zoo for fun, plays the banjo and takes the occasional murder for hire job because her blood sugar is now controlled with our new product! Doctors LOVE these! " - every clown in Sanofi marketing
Marketing here..."But we have a 300-page POA! We have acronyms that are witty! We have a single marketing piece that you can use! Look at this great MVA that really addresses nothing! We have research that says if you talk to this no-see doctor 12 times, they'll explode with 20 scripts a month! It's not the marketing team, it's you guys! We have great stuff! I mean look at this patient profile! Her name is Sally, she's retired but volunteers at the local zoo for fun, plays the banjo and takes the occasional murder for hire job because her blood sugar is now controlled with our new product! Doctors LOVE these! " - every clown in Sanofi marketing
No truer words! Sanofi was success do to the help of the large companies that they partners with. BMS led the ship with Plavix, Ambien was launched by Searle before Sanofi existed, and Aventis launched Lantus. The leaders at Sanofi have no clue and they aren't capable of strategic thinking for a non-socialist, American market. The people here are here because they are yes men that rise by the buddy system and not by competence. Not a single drug launch as been successful for Sanofi. They can't lead thus the partnerships with smaller companies always fail. To succeed, they need to partner with a Pfizer, AstraZeneca, BMS. Be glad if you are cut. Its really a blessing. That place is a pit in hell!