The RBD at the Eliquis Launch was insulting!!

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Anonymous

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The difference in leadership at the launch between PFE and BMS was startling! BMS made our leadership look silly! What about the robot that follows the RBD around laughing? The joke is really on all of us.
 




It was painful. BMS entered into the agreement with Pfizer in 2006. We are not that same company. We are shell both literally and figuratively. There are about 700 in the salesforce (RBD down to reps). Our leadership and culture has been in constant decay. You know a company has problems when you have to have an "own it" day and carry a coin around to start "straight talk". Why don't the employees care enough to own it? Why can't we have straight talk without fear of reprisals? It's simple really. The fact is that this was a career and has turned into a paycheck. The mentality is a result of leadership viewing us as a liability when we used to be an asset.
 




Spot on assessment, but it wasn't just at the RBD level that Pfizer paled in comparison to our BMS counterparts.....it was at EVERY LEVEL from CEO on down! Pfizer's CEO is "Slugworth", wringing his bony hands incessantly as he delivers a speech that makes Ambien seem like a good choice for a stimulant, to the Regional President who couldn't string together two sentences without butchering the English language even though she was one of few that English is their first language.
Thank god BMS respects & rewards experience, true selling skills and loyalty because they have built and maintained solid, if not outstanding relationships with Cardiology (both Institution and community). We on the other hand have only a handful of quality Reps left who understand the world of Cardiologists and the what they do....and many of those have been displaced to new geographies thereby pissing away any positive history and relationships that existed. Most of the remaining "Sales" force are skilled at ass-kissing and sharing success stories that never actually happened with a very slim grasp on the product but know nothing else of value to any Cardiologist. Hell, even our company Execs & CEO told "Wall Street" not long ago that we (Pfizer) were done in Cardiology. Now of course, they quickly back-pedaled and walked those statements back but Cardiologists in general are not stupid or nearly naive enough to buy the snake oil that our Euro-trash leadership is selling.
 








Anonymous said:
It was painful. BMS entered into the agreement with Pfizer in 2006. We are not that same company. We are shell both literally and figuratively. There are about 700 in the salesforce (RBD down to reps). Our leadership and culture has been in constant decay. You know a company has problems when you have to have an "own it" day and carry a coin around to start "straight talk". Why don't the employees care enough to own it? Why can't we have straight talk without fear of reprisals? It's simple really. The fact is that this was a career and has turned into a paycheck. The mentality is a result of leadership viewing us as a liability when we used to be an asset.
Click to expand...

We've been exposed for what we REALLY are: a once-mighty marketing company that hit the jackpot at the right time with XL (GITS) delivery system, then Norvasc and Zoloft, then later Zithromax. That made us attractive to the Lipitor folks, and the rest is history
 




Anonymous said:
Are there any CSR reps left at Pfizer?
Click to expand...

Yes, they were put on the Urology Sales team. They are out selling Toviaz and Viagra while former Wyeth Womens' Health Care reps are google searching the cardiologists and trying to find the "calf lab" (as one of them so eloquently put it the other day when asking me 1000 questions about their new territory, which I patiently answered)

Wait until the shareholders get to read about this debacle I am documenting for a financial publication...
 




Anonymous said:
.........It's simple really. The fact is that this was a career and has turned into a paycheck. The mentality is a result of leadership viewing us as a liability when we used to be an asset.
Click to expand...

No truer words have ever been said on Cafepharma. We are viewed by NYC HQ as a liability instead of an asset......
 








Anonymous said:
Yes, they were put on the Urology Sales team. They are out selling Toviaz and Viagra while former Wyeth Womens' Health Care reps are google searching the cardiologists and trying to find the "calf lab" (as one of them so eloquently put it the other day when asking me 1000 questions about their new territory, which I patiently answered)

Wait until the shareholders get to read about this debacle I am documenting for a financial publication...
Click to expand...

They had CHR reps and didnt put them on the Eliquis team? I don't believe you. No way they are that stupid
 








Anonymous said:
Yes, they were put on the Urology Sales team. They are out selling Toviaz and Viagra while former Wyeth Womens' Health Care reps are google searching the cardiologists and trying to find the "calf lab" (as one of them so eloquently put it the other day when asking me 1000 questions about their new territory, which I patiently answered)

Wait until the shareholders get to read about this debacle I am documenting for a financial publication...
Click to expand...

We need a follow-up to the recent expose in Fortune Magazine. The Pfizer of 2000-2012 should be a case study in the results of cronyism and a general lack of strategic vision. I mean c'mon:
1) did ya REALLY think that one day the reach & frequency model wasnt going to doom Big Pharma? Ya REALLY thought that once we added thousands, our competitors wouldn't do the same?
3) Ya didnt know that having a preponderance of upper-level managers from Roerig, our most unethical division (in terms of off-label selling and getting us kicked out of hospitals) wouldn't bite us in the ass?
4) Ya really thought that shit-canning Warner Lambert, Pharmacia, Wyeth, and King managers and marketers, while promoting our bottom feeders to the vacated positions was smart? (known inside as "Pfizerizing")
 
















Anonymous said:
Yes, they were put on the Urology Sales team. They are out selling Toviaz and Viagra while former Wyeth Womens' Health Care reps are google searching the cardiologists and trying to find the "calf lab" (as one of them so eloquently put it the other day when asking me 1000 questions about their new territory, which I patiently answered)

Wait until the shareholders get to read about this debacle I am documenting for a financial publication...
Click to expand...

IS here: My newbie Eliquis rep wandering around on main hospital campus ran into me near the micro lab and asked me where the "Calves" lab is. So I sent her over to physiatry.

Truly remarkable. Did they not keep the great reps who launched Lipitor?
 




That's a great story. So many reps unemployed or working at jobs they hate because they were let go and someone like this makes the cut. Everyone has to start somewhere but it seems as though folks with a semblance of sales experience were not welcomed. I too see young reps at Starbucks who have never had a job in sales b4 and now are calling on specialists. Very scary.
 












Anonymous said:
We've been exposed for what we REALLY are: a once-mighty marketing company that hit the jackpot at the right time with XL (GITS) delivery system, then Norvasc and Zoloft, then later Zithromax. That made us attractive to the Lipitor folks, and the rest is history
Click to expand...

True. Also, think about how good we really were in the 90s:

Norvasc overtook Procardia XL against all odds. We also did it the right way!

With Zithromax it took a year to convince doctors that 5 doses would eradicate infectious diseases. We then kicked Biaxin's butt!

Zoloft had to go against Prozac, and won!

Zyrtec dinged the heck out of Claritin!

Lipitor was, quite frankly, easy. In fact, it may have not even reached its potential.

None of these drug was first to market. However, it was mostly a branded market during this era. However, the field forces were mostly enthusiastic and SOLD the drugs. It was war, and we won most of the battles.

The stupidity took over. Leadership made major expansion blunders and thought the market would last forever. Reminds you of the U.S. a bit.
 




Anonymous said:
True. Also, think about how good we really were in the 90s:

Norvasc overtook Procardia XL against all odds. We also did it the right way!

With Zithromax it took a year to convince doctors that 5 doses would eradicate infectious diseases. We then kicked Biaxin's butt!

Zoloft had to go against Prozac, and won!

Zyrtec dinged the heck out of Claritin!

Lipitor was, quite frankly, easy. In fact, it may have not even reached its potential.

None of these drug was first to market. However, it was mostly a branded market during this era. However, the field forces were mostly enthusiastic and SOLD the drugs. It was war, and we won most of the battles.

The stupidity took over. Leadership made major expansion blunders and thought the market would last forever. Reminds you of the U.S. a bit.
Click to expand...

Right, right...and then it all came crashing down when you got us fined over $2B by the gov't and needed those attorney's you hate so much to step in and SAVE us...
 




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