The seeds of destruction began in the early 1990's with the appointment of a new CEO a president and vice president of the pharmaceutical division. The decision was made to change the Lilly culture. And changed they did!
The first change was to eliminate pharmacists as sales reps. Why? Because in their view they had become too technical. The next vital change was to change sales marketing and promotion. Integrity and professionalism be dammed. Forget about questionable and unethical sales promotions. Our lawyers will respond to any FDA marketing questions.
The next decision was to enter the "arms" race and create multiple sales divisions with the logical reasoning that sales would be doubled or tripled if 2-3 Lilly sales reps called on the same physicians.
Next came the era of the "talking heads". The sales force was expected to memorize and present a verbatim sales promotion. If a physicain interupted the rep, the sales rep was lost. And the saga goes on and on.
Lilly reaped what it sowed. A 1.5 billion $ fine from the government for unethical promotions.
It is sad to experience the rise and fall of a great company.