The Art of Grabbing a Signature







I long for the days when we used paper to capture signatures. Spread out a bunch of slips on the lunch table, have the doctors sign them, then enter each individual slip as a presentation with samples over the span of a work day.

I would just drop the signature cards off at the office with the receptionist, come back later or the next day to pick them up. I could usually get a weeks worth of calls done in just a few hours.
 












what about the days of doing hospital displays once a week. Grab enough signatures for the week in one early morning, dropping samples the rest of the morning, and teeing off at 1 after a great "pod" meeting at hooters. the rest of the week spent golfing, jet skiing, and hunting. If i was really good I would schedule one of those great weekend displays at a nice resort. The good ole days.
 
























what about the days of doing hospital displays once a week. Grab enough signatures for the week in one early morning, dropping samples the rest of the morning, and teeing off at 1 after a great "pod" meeting at hooters. the rest of the week spent golfing, jet skiing, and hunting. If i was really good I would schedule one of those great weekend displays at a nice resort. The good ole days.

Hey, if you want to talk about the good old days, I retired four years ago, and started when signatures for samples were not even required. Our company goal was to see five physicians a day and make two retail calls. There were no budgets, but no lunches or programs either. There were few reps, and I could go a day or two without seeing one in the field. When I did, we could stand at our car trunks and exchange samples. Most doctors were happy to see you, and gave you ten minutes or so of their time. On the other hand, my first company car was bare-bones. I paid extra for a tinted windshield.
 






The Art of Grabbing a Signature. I love it. After you get tired of banging your head against the wall trying to sit down and detail everyone, try this. Walk into the office tell the receptionist that YOU are very busy and have no time to speak with the doctor, can you just have him sign this so I can get out of here. Give them the impression that you don't care, which you really shouldn't. When you give the impression that you WANT to speak to the doctor even less than he wants speak to you, everything goes nice and smooth.
 






My partner "runs out of people to see" every Friday so she either takes PTO or puts down pharmacy calls Friday afternoon. She says she "Has nowhere to go". Layoffs are coming. Please believe.
 






The Art of Grabbing a Signature. I love it. After you get tired of banging your head against the wall trying to sit down and detail everyone, try this. Walk into the office tell the receptionist that YOU are very busy and have no time to speak with the doctor, can you just have him sign this so I can get out of here. Give them the impression that you don't care, which you really shouldn't. When you give the impression that you WANT to speak to the doctor even less than he wants speak to you, everything goes nice and smooth.

your willingness to share best practices really deserves a STAR
 






Marketing and sales executives ignore how physicians perceive representatives - It is time to embrace this obvious disregard for value and disrespect for the physician's time.

Have fun with the absurd strategy while it prevails; tell a few jokes, tap dance, dress up in costumes etc.

With the overwhelming number of reps calling on a single provider - organize a flash mob in the waiting room, include reps from other pharma companies, yank patients from their seats and walkers and include them in the festivities.

Upon grabbing the doc's signature, give a little dance, perhaps an end-zone celebration similar toa cocky wide receiver

Turn this job into a party!
 






I hear that Pfizer is working towards implementing holographic sales reps for trade shows.

I am working feverishly on developing an iPad app that projects an eye catching rep for the tech-junky docs to listen as they sacrifice their time to surrender a quick signature.

In addition, my app would always have a holographic DM present, on guard and at the ready. If the image of the virtual rep strays from approved messaging, a scattered light image of a virtual DM would appear immediately, like the wizard of OZ, puffed up and hollering like an angry CIA agent at the virtual rep.

yeah... laugh all you want, this is the inevitable evolution of the drug rep. A real step up from begging doctors to sit down and sleep through the Aggrenox and Mirapex "interactive" slide presentation that they wanted us to annoy docs with during lunch a few years ago.

One more hit off the bong and I am out the door.
 






i just forged them myself. made sure i could see the docs car in the lot of course.

if ever looked into just blame it on a staff member they always forge anyway for stuff they want to take home