The challenger profile is a good one and tends to reward a salesperson who embodies it, but it doesn’t fit at Otsuka. An entrepreneur or device rep, yes. We are not sales people/risk takers in that sense. Otsuka wants box checkers and reach and frequency makers. Oh, and you better cater enough bagels to spend your budget while hosting dinner programs.
What Otsuka means by ‘challenger’ is the profile seen in frequent Elite winners: hard worker with high communication with staff and physicians who understands the science and patient issues without the corporate BS. They fake stuff to management in terms of marketing piece ‘successes’ but it’s really all them that is the reason. They can also get lucky but taking an underperforming geography and putting in a little effort. I’ve won in the past and know plenty of current and past winners. Just work semi hard but most importantly, keep in touch with your top writers. These aren’t always the top reach and frequency drivers.
See Otsuka does not want challengers to push back on direction or speak truth to power.
So I ask you, senior leaders, are you sure you want an entire sales force of challengers? You will be overrun by management headaches, HR grievances, and turnover.