"Smart is recognizing an opportunity" Sentinel promo

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Anonymous

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Wow, so this is how you brand your return-to-market promotion? How arrogant!

Anyhow, here's the promo everyone:

NEW LOWER PRICE!
TERMS AND CONDITIONS
Weight 2011 Pricing 2013 Pricing Offer Savings Limited Time Price
2-10 lbs $45.45 $20.00 25% $15.00
11-25 lbs $47.00 $20.50 25% $15.37
26-50 lbs $52.00 $25.00 25% $18.75
51-100 lbs $57.50 $30.15 25% $22.61
• Buy 4 to 20 displays of Sentinel® (milbemycin oxime/lufenuron) Flavor Tabs®
during the promotional period and receive a 25% cash back rebate on product
during promotional period.
• 25% cash back rebate will be sent to qualifying ship-to clinics within 4 to 6
weeks post-purchase.
• Promotional Period: Offer valid on purchases made from April 1 to May 31, 2013.
• Maximum 25% cash back rebate is available on cumulative purchases per
ship to clinic of up to $6,030 over the promotional period.
• Cash back rebate checks are issued to the qualifying ship-to clinic associated
with the Novartis account number on file.
• Offer valid on purchases made during promotional period only. Novartis
reserves the right to discontinue the promotion at any time and without
prior notice.
• Offer may not be combined with Novartis Animal Health New Clinic Offer.
• Freight: Prepaid on all orders placed directly with Novartis Animal Health.
Orders sold by distribution fall within the freight policy of the individual
distribution partner.
• Novartis Animal Health Credit Policy: Past due accounts will not be allowed
to participate in special promotions purchased directly from Novartis until
they have been brought current. Finance charges will be applied to past-due
Novartis balances.
• Payment Terms: For all orders placed directly with Novartis Animal Health
US, Inc, standard payment terms apply. Payment due on the 25th of the
subsequent month after product shipment. For product purchased from a
Novartis Animal Health US,
 












Same great protection, new lower price. Novartis has apologized enough, coming back with an aggressive price is smart. Now if you could just keep Foster and Smith's grubby hands off it...
 






Weight 2011 Pricing 2013 Pricing Offer Savings Limited Time Price
2-10 lbs $45.45 $20.00 25% $15.00
11-25 lbs $47.00 $20.50 25% $15.37
26-50 lbs $52.00 $25.00 25% $18.75
51-100 lbs $57.50 $30.15 25% $22.61

Who does the math? Where does the "Offer Savings" number come from? What number is 25% off another number? No wonder there are problems at Novartis!

There may an opportunity to recognize, but someone is not Smart!
 






You are definitely NOT Smart. The 25% is off the new list price. The math is correct. I hope I compete against you. Brilliant! Old price $45.45, new price as of now - $20, with 25% discount - $15.
I will have my 3rd grader help you if this is too complex.
 






Anonymous said:
You are definitely NOT Smart. The 25% is off the new list price. The math is correct. I hope I compete against you. Brilliant! Old price $45.45, new price as of now - $20, with 25% discount - $15.
I will have my 3rd grader help you if this is too complex.
Click to expand...

I love how Novartis is acting like the "additional 25%" is a discount, wake up! It's a simple kick-back to the Vet, and your crazy if you think the vet is going to pass that along as additional discount. The Vet would be stupid to pass it along if they truly intend on carrying the product, bc it's short term (1st 20 crtn only), they would have to go back up as soon as they had to re-purchase.

What it truly will prove to be us exactly what Novartis wants, A DIVERTERS DREAM! Pet meds will now be getting it for 90cents on the Dollar and vet will keep the rebate, then as usual Pet Meds will be once again a better/cheaper option for the customer to get it.
 






Anonymous said:
I love how Novartis is acting like the "additional 25%" is a discount, wake up! It's a simple kick-back to the Vet, and your crazy if you think the vet is going to pass that along as additional discount. The Vet would be stupid to pass it along if they truly intend on carrying the product, bc it's short term (1st 20 crtn only), they would have to go back up as soon as they had to re-purchase.

What it truly will prove to be us exactly what Novartis wants, A DIVERTERS DREAM! Pet meds will now be getting it for 90cents on the Dollar and vet will keep the rebate, then as usual Pet Meds will be once again a better/cheaper option for the customer to get it.
Click to expand...

Vets will still make the same "Net income" on HW preventative....they are just starting out at a lower price. Coupled with Parstar Plus, they can blow away online and OTC. This drives prices down and Novartis is the only one losing out on revenue. The market is going to have to react. Elanco is screwed. Giving away Apple TV's for a 10 carton order is a joke - especially after raising prices and putting hospitals on allocation.
 


















Anonymous said:
Vets will still make the same "Net income" on HW preventative....they are just starting out at a lower price. Coupled with Parstar Plus, they can blow away online and OTC. This drives prices down and Novartis is the only one losing out on revenue. The market is going to have to react. Elanco is screwed. Giving away Apple TV's for a 10 carton order is a joke - especially after raising prices and putting hospitals on allocation.
Click to expand...

Explain to me how a clinic us going to make same net income if they operate on a percentage based mark up? Last time I checked 50% of 50 was more than 50% if 10. Also, take a look at Parashits market share....most clinics don't even carry it, his do explain pairing it up to them?
 












Anonymous said:
Vets will still make the same "Net income" on HW preventative....they are just starting out at a lower price. Coupled with Parstar Plus, they can blow away online and OTC. This drives prices down and Novartis is the only one losing out on revenue. The market is going to have to react. Elanco is screwed. Giving away Apple TV's for a 10 carton order is a joke - especially after raising prices and putting hospitals on allocation.
Click to expand...

You forgot the part about how NOBODY GIVES A RAT'S ARSE about Parastar Plus. Seriously, you guys really don't get it, do ya?
 






Anonymous said:
Explain to me how a clinic us going to make same net income if they operate on a percentage based mark up? Last time I checked 50% of 50 was more than 50% if 10. Also, take a look at Parashits market share....most clinics don't even carry it, his do explain pairing it up to them?
Click to expand...

Very simple - don't sell this as a percentage based mark up. Sell it as a $ based mark up. We will help them, trust me. Doctors have been waiting for this opportunity!!!
 


















This offer will definitely get Vets to restock this product. It is going to be easy peazy to get back into the clinics we lost. Clients will love the pricing. Right now we are all just grabbing market share that is already there. until there is growth in the market Novartis will be the latest manufacturer to take a chunk from competitors. The price wars have begun. It is going to be a great few years for the consumer
 












Well look at this, we finally have relevance again. Obviously competitors do care and we caught the attention of Vets too cause look at all the hub bub on this board this week. Pretty sure Sentinel will be selling like hotcakes the next quarter. By the end of the year Trfexis, Revolution and Heartgard #'s are going to reflect this bold move. Even if it is a strategy to get back share we once had it will work. Don't think for one minute that other manufacturers are not concerned with this move!
 












Will never happen with FDA products. That's why everyone is rushing to make FDA products and all the vets are jumpimg on the Trifexis, Sentinel, Comfortis, Recolution, Multi train.
 






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