Reverse...my understanding is that medializing the cor preserves fixation of the Glenoid while compromising stability. Lateralizing the cor gives greater stability but compromises the life of the Glenoid fixation. Depuy, for example, has eccentric heads allowing the surgeon to put in a 42 head while dropping it down inferior to the notch. I sell for depuy and my surgeons understand this and have had good results.
Either way...trashing companies like Zimmer or depuy, if you sell encore, make you look like a fool. A lot of our data moving forward is from these two companies research and longevity. Encore, in my Territory saw solid growth in the last two years, however, they also put two surgeons on their payroll. Short term profits, however, other docs are not impressed. With the doj getting stricter I see companies like tornier and encore either getting scooped up by competition like Stryker or simply flattening out.