I do not have a dog in that fight but as an investor who comes on these boards to try and find some information I can use. A lot of rumors and wishful thinking, but in reality you should study the thinking and history of the BCG. They are the ones who are making the recommendations. Thought this was interesting with regard to BCG Experience Curve and
Strategic consequences of the effect.
"The BCG strategists examined the consequences of the experience effect for businesses. They concluded that because relatively low cost of operations is a very powerful strategic advantage, firms should capitalize on these learning and experience effects. [6] The reasoning is increased activity leads to increased learning, which leads to lower costs, which can lead to lower prices, which can lead to increased market share, which can lead to increased profitability and market dominance. According to BCG, the most effective business strategy was one of striving for market dominance in this way. This was particularly true when a firm had an early leadership in market share. It was claimed that if you cannot get enough market share to be competitive, you should get out of that business and concentrate your resources where you can take advantage of experience effects and gain dominant market share. The BCG strategists developed product portfolio techniques like the BCG Matrix (in part) to manage this strategy.
Today we recognize that there are other strategies that are just as effective as cost leadership so we need not limit ourselves to this one path.[citation needed] See for example Porter generic strategies which talks about product differentiation and focused market segmentation as two alternatives to cost leadership.
One consequence of the experience curve effect is that cost savings should be passed on as price decreases rather than kept as profit margin increases.[citation needed] The BCG strategists felt that maintaining a relatively high price, although very profitable in the short run, spelled disaster for the strategy in the long run. They felt that it encouraged competitors to enter the market, triggering a steep price decline and a competitive shakeout. If prices were reduced as unit costs fell (due to experience curve effects), then competitive entry would be discouraged and one's market share maintained. Using this strategy, you could always stay one step ahead of new or existing rivals." If say EBT and EMID both have serious market potential to dominate, which has already been established then you can either reduce cost by cutting a boatload of sales reps or simply cut higher income managers and higher paid sales reps in both divisions. Why not just higher cheaper alternatives, limit commissions. Do this to Lessen the cost of the product to gain higher market share. Bottom feeders if you will. Should be interesting.