I love the arrogance. You are getting sloppy seconds from the ortho side of your company and you act as if it is the second coming of Christ. Let me help you out, if it was such a game changer and it is truly going to catapult you into the #1 position, why wait until now to bring it over to the dental side? I mean, according to you, dental represents 30% profits right? In case you are curious, things are a little different in the ortho world than in dental. Anyone remember the HA surface, yeah that was supposed to revolutionize the industry too right?
As for having a digital platform in the works, yeah we hear that a lot. Come talk to us when it actually hits the market pal, cause based on your company's track record of bringing new technology to market, that could be decades.
Now, I'm sure you will try to come up with some clever retort to my post here, but the facts are the facts. Over the past few decades Straumann has brought consistent innovations to the market which has allowed us to climb into a position of dominance in the dental industry. It did not happen overnight, but it is where we sit today. I have no doubt that your TM mplants will give you a bump, but until you can sustain it like the big boys you should really keep quiet. While being #4/5 in the industry is certainly a decent spot given all the bottom feeders, you are still a long way from being anywhere near a contender. So keep getting out of bed each morning and trying to 'steal' my customers, your effort is not unnoticed...just your product.