It is actually sad to watch this place go down the drain with an excellent drug.
It’s the initial framework that is the downfall. The high focus on “erosive”, the lack of formulary coverage teams, cost saving instead of securing stronger RX analytics data, lack of pull through, budget cuts, budget allocation to dinners when prescribers don’t attend, lack of feedback from the field, keeping early RX data captive.
This drug is easy to sell & not complicated. There is no additional training necessary. The issues are larger, beyond the reps.