I have a lot to say about this. I like my job. I like my offices. I like selling Jardiance and Emgality and I’ll sell whatever they ask me to sell. What I don’t like is the metric-heavy micromanagement and what it has turned being a rep into.
8.5 calls a day on company data directed targets isn’t the reality of who you can see and have influence over in the field. No see systems are a reality across the country and yet these are the targets dropping into our call plans with no way of removing them. They want me to see a doctor 6 times that I have 0 access to? What back door do they think I can magically access? Truthfully, I should only enter service calls on them but then my reach, frequency, and attainment are going to suffer. So then what do we do because we have no choice? The obvious result is - stretching the truth. Or in many reps cases, flat out lying.
Lilly has us complete Red Book training on ethics and then force our hands into making metrics supersede what we know wasn’t a real call. How can we change it? We can’t. Our managers know what is going on. They can tell their managers but it doesn’t matter because some moron at the top things that the targets Javelin gives us are the end all be all for moving business. The BI contract is too important (or expensive) I guess. So this quarter it’s all about reach, frequency, and attainment when that truly had no ability to change prescription outcomes, but makes the tidy numbers line up to keep Lilly and BI buddies. *RANT*
CKD indication, pediatric indication?, and maybe mounjaro coming our way? Who knows. But nothing about this push for metrics is making us sell a damn thing. Just keep paying me and I’ll do the best I can with what I have been given.