NEXIUM....best "CON" ever in pharma..

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anonymous said:
Let's face it....Nexium marketing was pure genius. Too bad marketing failed on so many other AZ products. Those of you that were around remember we stopped promoting Nexium more than a year before it went off patent. This cost the company Millions of Dollars in lost sales. Plus Nexium was a great "door opener." It got you in front of many physicians. We lost all that when we stopped promoting this drug.
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AZ stopped promoting Nexium 5 years before patent expiration. AZ made fortune of Nexium. It is probably the greatest marketing promotion in the history of pharma.
 








anonymous said:
My friend, if you remember correctly the contract service reps were the worst ever with poor decisions coming from their management as well as our management. I remember the number one GI doc in my territory was screaming he was out of Nexium. He expected me as his LONG TIME NEXIUM rep to take care of this. I called the contract rep to get his butt into this office. I was told by this rep and later my manager that he cannot break routing and would be back to this doctor in four weeks. The doctor was livid and never wrote another Nexium script again. This was insane business decisions and cost us much in sales.
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