Let's evaluate shall we? I love how the focus is on the reps that chose to leave for what they feel is a better opportunity as if they did something wrong. This quote should be very telling to prospective reps coming in. Where was the great leadership from upper management in taking four months to fill the position? Where was the great leadership from upper management in coaching the field sales trainers and making sure they were stepping up? How often did you as a manager actually talk to the field sales trainers? I'd be willing to be the answer is never. Your leadership skills are non-existent. It scares me to actually think you believe leadership is something that should be pawned off on someone else. Your leadership expertise involves knowing there is an issue or that a specific team needs help and FAILING to reach out to any of those reps, field sales trainers, or capital specialists (I'm assuming correctly that you did not) while sitting from the bench and criticizing certain reps in hindsight after they leave. I hope your post makes you feel good about yourself. There is a HUGE disconnect between management and reps and a lot of issues that need to be addressed immediately. You can't improve moral and get someone to work harder for you if you constantly bash your team as we have seen and heard on multiple occasions. Why is it that management is constantly looking to reps for leadership yet refuse to look at each other? If you hold reps accountable for this mess, and sleep better at night for it, then have at it. Some of the most successful reps I have been around in my career are very humble and want open communication, direction, and strategy from others so they can constantly improve and re-evaluate themselves. You may think humility exist in CHIE but it sure as hell doesn't exist in you. Maybe you should take 1/10 of the time you spend bashing reps and making excuses and ask more of your management team.
As for the four reps that left that were "good losses" I'm pretty sure those reps feel the same way right now. One rep was absolutely killing his number in recurring and path this year and had sold a Fuse system. Another had like 10 demos in the last several months and was killing his number. Another ACTUALLY somehow managed to SELL multiple Fuse systems into a hospital that didn't even have physicians on the EC payroll. Finally the fourth rep was really well liked by management (or so I thought) and to my knowledge had grown her territory significantly.
So I guess EC's "good losses" are another companies gain. I would think that losing 10% of your sales force in one week should be considered an absolute disaster. Not at EC. Have fun trying to fill those territories. I'm sure with your amazing leadership skills they won't be vacant for more than 20 minutes. I wish you were smart enough to realize that turnover kills companies...especially when you are launching a new product to market with numerous issues. Open your ears, listen, re-evaluate how you "motivate" your team and maybe you'll have a shot to turn it around now that those useless reps have left. I'm sure you'll see the rest of the useless reps clear out soon.