Medtronic planning exit strategy from the diabetes marketplace. Inability to deliver products that are in demand and are not user friendly is the result of failure to understand core business fundamentals that once made this division a powerhouse. Failure of management to adapt and strategically implement a cohesive business plan has proved to be a critical mistake. Multiple individual competitors taking down a once formidable company that forgot how to effectively go to market. Each bumbling leader, in succession, has chosen the wrong strategic path, over and over. Management has proved that promoting people beyond their level of competence results in a seriously flawed business model. Not adapting a cohesive social media and marketing platform, in today’s business environment, another critical oversight. Not undoing these critically flawed strategies has proven insurmountable. Complete failure of operations to follow imperative quality control requirements severed relationships with FDA and has stalled introduction of new products to the market. Failed managed market strategies have allowed competitors to penetrate a patient base that Medtronic ignored because it wasn’t deemed lucrative. MBA playbook for what not to do.
Medtronic planning exit strategy from the diabetes marketplace. Inability to deliver products that are in demand and are not user friendly is the result of failure to understand core business fundamentals that once made this division a powerhouse. Failure of management to adapt and strategically implement a cohesive business plan has proved to be a critical mistake. Multiple individual competitors taking down a once formidable company that forgot how to effectively go to market. Each bumbling leader, in succession, has chosen the wrong strategic path, over and over. Management has proved that promoting people beyond their level of competence results in a seriously flawed business model. Not adapting a cohesive social media and marketing platform, in today’s business environment, another critical oversight. Not undoing these critically flawed strategies has proven insurmountable. Complete failure of operations to follow imperative quality control requirements severed relationships with FDA and has stalled introduction of new products to the market. Failed managed market strategies have allowed competitors to penetrate a patient base that Medtronic ignored because it wasn’t deemed lucrative. MBA playbook for what not to do.
So where do you recommend we look?All of this ^^ and more. MDT thinks they can micromanage a 3rd in class product(s) to success while undervaluing their most valuable assets (field sales people). If you’re not looking, you should be. A lot of opportunity out there where the salary is considerably more than the total comp here, and the products are actually competitive. Moreover, you’ll be treated like a valued team member vs a number on a spreadsheet.
ElsewhereSo where do you recommend we look?
Diabetes division mismanaged for years. Couldn’t even copy competitors. I hear Taps playing in the background.