I think it shows their huge lack of respect for us, their misunderstanding of loyalty and it working both ways, and their beliefs that we are not as smart or passionate about our careers. They believe themselves to be superior to each of us.
They put our goals at numbers that were impossible in most territories due to declining doctor counts and crashing overall dry Eye marketplace. They felt they could put their inability to forcast this marketplace on our shoulders. They not only don’t understand the dry eye arena, they miscalculated the patient’s acceptance of side effects and response to programs like Eye love and ask Iiris., the offices passion for added paperwork with PAs and enrollments in programs clearly marketed to benefit shire not them. They certainly failed to understand the managed care competition against Allergan and how lack of coverage or lack of tier 2 coverage equates to lack of scripts.
Did they really think we would go a year without making target bonus holding hands and singing We Are the World? Many of us went from $50k in one quarter to less $50 for the year with no signs of a turn around. No signs of other drugs.
So it’s Goodbye Yellowbrick Road as many of us are doing an Elton and running our farewell lap.
I lost my passion. Every single rep I know has too.