How do you respond to coaching from ABL?
Usually w/ glazed eyes. However, I play the game and let them coach me somewhat and just stare into space and say phrases like, "I agree", "this is good" and "thanks". It's like getting a shot..it will be over soon and the ABL has a need to use his secret decoder coaching skills.. I also, after I "field test" the ABL have gotten into some pretty good arguments w/ incompetent ABLs though.
I do test every ABL in their street smarts and in the field savvy when they first get the district so I know what level of competency/incompetency I am working w/. Depending on how they fair on this field test I base all future respect for the ABL. Here is what I do and one example.
I have more than a few offices that I know very well as we all do. I have a couple particular offices that I can do lunches w/ several times a month and get as much time as I need w/ the MDs. However during a regular sample visit the MDs will NOT engage in conversation but you can get a signature, a managed care reminder or something 5 seconds or less. They tell reps this up front, every rep knows hows it works. Do a lunch or two a month, stop in on off weeks just to be visible and say hi and leave a reminder. Job done well. Good account management.
I like to take the new ABL to offices like this to test them. Here is one example. As we are sitting in the car going over the "FAUX" numbers like what is the MDs writing ACE or ARB I'm staring out the window just waiting for the magical phrase the ABL asks "So what are we going to do?" Knowing full well that the comparison to ACE/ARB and Ent is a total joke and the MDs know it. I also make sure I have something quick to do... Dinner Program Invite, Manage Care update or Sample w/ sig.
I tell the ABL that I just had a lunch last week, give the recap play by play of the lunch and tell the ABL in this office I can get all the time I need during lunch but during this visit the 5 MDs in this group will only give us a few seconds if that so here is my plan. I just scheduled a Dinner Program and I really need to get Xmd there so let's use the as our quick message and also give a reminder of managed care. This will actually be over stepping the boundaries but Md will give me a few extra because of w/ an ABL.
Then the next magical ABL phase happens..."We have to give them something, ask them a question." "what kind of question can we ask them about why ACE/ARB?" The trap is set.
I tell the ABL I don't think we are going to make it that far, I just had lunch and again...give the entire play by play about what the MDs are writing and why. That in this office if we over step our boundaries we will be asked to leave. This call will be a little quicker than the last office. I reexplain office rules and regs and tell the ABL what's going to happen if we over step our welcome.
Usually the ABL dosen't care...they have to use the "Secret Decoder" ABL coaching ring and flex their incompetency and push. So at this point he formulates his own plan. I challenge and say that's not a good idea we are just going to piss the office off and I have another lunch planned in two that I'll get all the time I need and ask the ABL would he like to come to it? Usually, NO is the answer. So I play along w/ his newly formulated plan but object to it knowing it's a bad idea.
When we get into the office we activate ABL "test". We wait for the MD to come out of a patient room standing in the designated area for reps. NOTE: The MD is visibly busy, her MA is busy and you can tell she is moving quickly. The MD flags us to walk toward her is friendly as usual and present the invite and then ask the ABL directed question. BOOM! The look on her face is priceless. She is balancing a computer w/ one hand was talking to the MA as we were approaching and now and open ended question!! She proclaims she dosen't have time for that. I just look at the ABL and hand the call off to him...It quickly goes further south. MD is telling me we can talk about this at our next lunch have a nice day but she dosen't have time to discuss this right now. Test score..... F.
We walk back to the car in silence. In the car, it's quiet for about 15 minutes on the way to the next call. Mind you, the next person who speaks...loses... ABL speaks up, as planned and begins to try to coach me. I stop him, and tell him I told you what was going to happen, not only did I tell you what was going to happen I told him that the MDs body language told us not to push her and she was visibly busy too. We failed to acknowledge any non-verbal (Non Verbal Clues are important in the Sales Process but that's a whole different story on why this is NOT a sales job) clues and MD will probably tell me about it next visit about their policy. I tell the ABL that I told him exactly how to handle that particular office but he failed to listen to any of it because of his incompetent desire to "coach". It's the NVS downfall, everyone thinks they are some sort of coach.
My next visit to the office alone the MD we called on told me that she really doesn't want an ABL that fails to understand the office policies. I told her that I explained that to him but he failed to listen. She told me he is no longer welcome but if he chooses to come to lunches that would be fine. The office Manager see me in the office and reminds me of office policy as well.... Two step forward 3 steps back because of failure to listen, inability to read off non-verbal clues by the ABL.... Do you think the MD wrote any Entresto after our office visit? Probably not, as a matter of fact probably stopped altogether. Do I care, No... You can't expect to do good things when Management is constantly sabotaging efforts because of their ego and incumbency. Beside next Try master I will be switched groups anyway so nothing matters w/ NVS....