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How does Otezla do it?

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when you have a choice and one of those choices is very experienced, the barriers to try “something” new is very low. In other words, they are asking and receiving the business. There is not enough “data” to overcome this.
 




1-we have our hands full with the ILs nipping at every angle
2-many patients are ignorant of efficacy so DTC works and they ask for it by name
3-we are busy with busy work while the Otezla reps don't have anything to do except sell a single product. These have to be the most happy reps in the industry. Every time I see one, I want to punch them in the face and then punch my DM in the mouth.
 
















I wish my Otezla rep was hot but unfortunately, it's a bearded dude. I know him and he's a great dude. Docs love him because he's only around every so often and he doesn't have multiple partners selling multiple indications like we do.

Sure, their product sucks but their message it pretty buyable:

try it first - half of patients see 75% improvement in skin without needles, testing or serious side effects.

I've asked around and thats the only thing he says to them. Every time. Every day. Ever single freaking call.
 








anonymous said:
....and what are you going to do?
Click to expand...

I'm going to do what I always do, exactly what my manager says to do. I am going to go around planting lies about DefCon 4 level GI blowouts, debilitating headaches, massive suicide rates, and concentration camp like weight loss all while minimizing our side effects. What the F you gonna do?
 




Here is your problem. You had a hiring spree and you hired Reps that Docs can’t stand. They aren’t writing because they want them to go away. They are writing for the hot ones who aren’t robots and the Reps, male or female, that act like real people and can communicate off script.
 




anonymous said:
Here is your problem. You had a hiring spree and you hired Reps that Docs can’t stand. They aren’t writing because they want them to go away. They are writing for the hot ones who aren’t robots and the Reps, male or female, that act like real people and can communicate off script.
Click to expand...

You mean they are writing for the "Hotties" that they look forward to their calls. Let's not kid ourselves!
 




bottom line, docs tell me the otezla reps just talk like normal people having conversations instead of uptight robots who speak "rep" and use words like robust, resonate, and statistically significant

whether they are not or not, I think what docs like is that they are the type of people you would like to hang out with even if they didn't have a drug whereas, who would want to talk to us if they didn't have to? look around the room at the next meeting - would you hang with anyone in your district if you didn't have to?
 








providers and offices are tired of reps. So, seeing the hot ones is a simpleton’s excuse.

Speaking bullshit - that is because you believe all the CEB/vendor word choice workshop materials.

Needles - yes, When efficacy and availability/price close, then needles make a difference for the patient. No shit.

You have lost your providers b/c years of dropping skittles has regulated your image to just that - a skittle dropper. You have very limited value/utility. Fix that. Takes time.
 












Why are we even compared to Otezla? Otezla is a pre-biologic choice that rarely works. We aren't compared to NSAIDs are we? It's ridiculous that we even see their data. We can't compete with an oral that should be over the counter. When it comes to the real ball game, we are doing just fine.
 
















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