I launched Breztri and retired about 10 months after..just curious to see how it’s doing?
How’s Breztri doing?
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It’s doing well. He and Sharon just bought a place down in Biscayne Bay.
I just keep wondering how it must feel to be Trelegy's bitch. Ads all over TV on the major stations incessantly for the T while Breztri is nowhere to be seen.
I launched too so glad I left hated that product...guess it still hasn't taken GSK "out behind the woodshed" based on the massive number of samples i'm still seeing in the same sample closets i left them in when i worked at AZ
It’s in the shitter. Big shock. Always playing second fiddle to the competition. What did they expect. Launched the drug virtually mid Covid in q4 with damn near zero coverage. Oh and that asthma indication ,,,yeah that’s nowhere in sight. What a joke
Go to ESPN, FOX News, CNBC, other sports stations, Fox Biz, TBS, HGTV, etc & you will be blasted with "T" commercials. See no "B" commercials on these stations. Guess it is easier to buy cheap time on channels very few watch. Getting their $ worth as usual.
Go to ESPN, FOX News, CNBC, other sports stations, Fox Biz, TBS, HGTV, etc & you will be blasted with "T" commercials. See no "B" commercials on these stations. Guess it is easier to buy cheap time on channels very few watch. Getting their $ worth as usual.
Would like to reevaluate the ROI on a NASCAR backing vs more samples to get patients to try the product. Isn’t that what putting patients first is about?
Close but more like a new marketing group. Nothing new in quite a while. Email templates that are so old, more and more providers are choosing to unsubsribe. Jeez, Brand was bragging on WP about the # of patients on the product recently but we still have an email that is very old around this. How about crafting a new email and marketing materials around the primary endpoint for Kronos, focusing on the ICS/LABA. Stop walking on eggshells and get more assertive.
No demos, No FTC's... Tickets to the game people.
You would think w/ DF moving on, BM & other brand directors would revisit things the field has been asking for, for years. Messaging is getting long in the tooth.
i honestly dont know what these people are even talkin about in the field with this product anymore. same with fasenra. neither product has had anything new for Years!!!!!
They would have to be in the field to talk in the field.
Nope but would be nice to hear that ALL of the United/AARP plans now cover it as a preferred therapy. Doubt that will be the case. My assumption is that something to do with what recently happened to PCX will be a major topic, especially with the ASD's getting hit. But that is just a guess.....
My guess: A certain indication will be delayed because after all, this is AZ. The Kings of Fin' up trials.
Dom the donkey left?! Wonder if he's teaching courses at University of Phoenix online where he got one of his paper mill college PhDs