I have to say, that it appears "the son" can no longer afford to make these mistakes. USL is slowly but surely being taken over by Sandoz. Products are being divested and KCL has been horse-traded to Sandoz for short term cash and access to AEDs. The thought being, we will not need to be generic forever. Unfortunately, not well thought out.
USL was a really good generic company with a pile of cash. Now they have debt from Prox, and the generic portfolio is being plundered.
Switching to Branded, especially CNS, is really difficult. Look at USLs next at bat, nasal midazolam. Great concept, but probably will be beaten to market by Acorda. VP of clinical has made no traction and has no concept of how Orphan Status works. Clinicals are stalled. Late in the game - and "the son" assumes the Aussie know how to make it rain. He doesn't. Most of "down under" is a desert.