Anonymous
Guest
Anonymous
Guest
This is what makes the most sense for these reasons. I've been in pharma for 20 years.
1. have about 120 docs on each call list. some of these docs will be no-see's.
2. call on every month, they will be MORE willing to talk to the reps.
3. It gives ownership to their territory, instead of 2 or 3 reps looking for ways to not work as hard. AZ known by other drug companies as "The Whining Company". Not my words.
4. Have each rep plan out each 30 day call plan. Make them responsible for their actions.
You only have a bunch of finger-pointers now. If Mgt. cannot see this, then AZ is doomed.
5. Make AZ reps get SIGNATURES on every detail, even if samples are not left. This will separate the weak from the strong. How many FAKE calls end up in NEW RX's, answer NONE.
6. AZ has many bad DM's. Get rid of them. Maybe, as high as 30%.
7. With the nice pay and bonus AZ pays out, make the reps EARN it. You have a very dysfunctional company now.
8. Finally, is sales....this may be the most important aspect. As sales rep, it is WHAT we can get the doctor to do differently, that they were NOT doing before. Leaving samples is something anyone can do.
9. Now it's up to AZ management. Can they make the RIGHT call?
1. have about 120 docs on each call list. some of these docs will be no-see's.
2. call on every month, they will be MORE willing to talk to the reps.
3. It gives ownership to their territory, instead of 2 or 3 reps looking for ways to not work as hard. AZ known by other drug companies as "The Whining Company". Not my words.
4. Have each rep plan out each 30 day call plan. Make them responsible for their actions.
You only have a bunch of finger-pointers now. If Mgt. cannot see this, then AZ is doomed.
5. Make AZ reps get SIGNATURES on every detail, even if samples are not left. This will separate the weak from the strong. How many FAKE calls end up in NEW RX's, answer NONE.
6. AZ has many bad DM's. Get rid of them. Maybe, as high as 30%.
7. With the nice pay and bonus AZ pays out, make the reps EARN it. You have a very dysfunctional company now.
8. Finally, is sales....this may be the most important aspect. As sales rep, it is WHAT we can get the doctor to do differently, that they were NOT doing before. Leaving samples is something anyone can do.
9. Now it's up to AZ management. Can they make the RIGHT call?