He acts as if Ceva has the greatest products in the world.
You might make a great buggy whip, but what does it matter when the car was invented?
I don't need a sales manager telling me "Screw the car... the car is new and un-proven. What the world needs is more horse drawn buggies and therefore the world needs more buggy whips!"
I need a sales manager who says "The car has been invented, and each car sold makes it harder to sell buggy whips. This is going to be a challenge. What we need to do is go out there and find the people that still have a horse drawn buggy and we need to the THE ONE AND ONLY choice for their buggy whips."
A 20% growth in whip sales isn't going to happen in a world full of cars. Get it through your thick skull.