Anonymous
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Anonymous
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Probably the kiss ass "I'd work in a ditch if Ceva asked me to" MW.
He acts as if Ceva has the greatest products in the world.
You might make a great buggy whip, but what does it matter when the car was invented?
I don't need a sales manager telling me "Screw the car... the car is new and un-proven. What the world needs is more horse drawn buggies and therefore the world needs more buggy whips!"
I need a sales manager who says "The car has been invented, and each car sold makes it harder to sell buggy whips. This is going to be a challenge. What we need to do is go out there and find the people that still have a horse drawn buggy and we need to the THE ONE AND ONLY choice for their buggy whips."
A 20% growth in whip sales isn't going to happen in a world full of cars. Get it through your thick skull.
Why is Vectra called Vectra?
Complements of JS and her gang of idiots that ran SVP... the Ft. Ceva thing is obvious...
Criticism is a sign of weakness. Vectra as a brand is not the culprit of lacklustre sales. Poor sales/marketing/business direction is. A name means nothing, call it a widget, makes no difference.
Surprisingly, "Vectra" sales under JS was so much stronger with so much less being given away. Weird? Why is that??
The reason is Julia was smart and sophisticated.
Complements of JS and her gang of idiots that ran SVP... the Ft. Ceva thing is obvious...