I have obviously stumbled into a website meant for advertising companies and drug marketers. I am neither. I am a lowly consumer. I also do not troll the Internet looking for places where my voice can be heard. In fact, I've never done this before - until Jennifer Aniston's Eye Love ads debuted on my TV set a week or two ago.
The ads are utterly awful. Ms. Aniston is not believable. Sadly, she appears unlikeable - hard, cold, and and unfriendly as she reads her scripted lines. Her eye makeup is poor: Am I correct in recalling black liner on blue eyes? She looks like she needs a hair wash.
This is the wrong approach to advertising a product of which I've never heard. Eye Love? Is it a liquid dropped in the eyes? Is it a cream applied underneath? In my opinion, a more traditional ad approach (problem + product application + solution) would have been better.
Ms. Aniston's "Aveena" ads? No issue. Ms. Aniston comes across as warm and friendly. Almost everyone knows what to do with a skin cream.
Eye Love? Other companies already hold the name, as Google shows. Having reacted so negatively to this ad, (with feelings strong enough that I fell upon this forum in trying to find and complain to the manufacturer), I felt genuine anger at the tag line "my friends" - a cheesy reference to the sitcom that first drew Ms. Aniston to public attention. Why didn't the tag line resonate with me? I am not JA's "friend," and probably never will be.