does anyone own a cloning machine? Cause this guy's awesome!!!!
tell us your secret mr salesman!
Well if you ask...here is what I do
1. Add value- be an expert for your physicians- educate them on not just the benefits of our drugs but also the disease state. I'm in neuroscience and I call on Psychiatry. I've had Dr.'s ask me what I'd do when treating some of the toughest patients. They trust my knowledge because I call on some of the biggest and best teaching institutions- I help my Dr.'s practice better medicine.
2. Frequency and Reach- I see my top Dr.'s minimum 2 times a week- I supply them with whatever tools I have available that can help them provide more value to their patients. I focus on my top 200 physicians and typically work solid from 9am-6pm.
3. Dinner programs- I do lots of dinner and lunch programs where I only bring the top national speakers. Again adding value to the physicians practice.
4. Sell the portfolio- although we have less resources for Zyprexa and Strattera I utilize everything in my power to add value with these products. I've been ranked in the top 10% for the last 6 years with both of these products. Cymbalta has ranged from #1 in the country to 86- most of the time in the top 1/3 and I have one of the highest market shares (and unfortunately quotas) in the United States.
5. Mentor new physicians- when a physician starts fresh in my territory if they are right out of school I schedule in services and spend extra time with them. I can help them answer many questions regarding our products and offer insights on other products and disease state information- information that they may not have gotten while in school. Spending time with these up and coming physicians has really helped later when they start to have thriving practices.
6. Work closely with hospitals- I routinely work closely with the heads of psychiatry at the top teaching institutions in my territory- this has helped me develop a reputation as a rep that adds value. I never have access issues because I don't waste Dr.'s times- many reps (even with Lilly) waste Dr.'s time and this has become a competitive advantage for me.
7. Sell our programs- we have numerous programs with Cymbalta aimed at helping patients. The Promise and Insights Programs has helped me add about .65% market share because I'm helping patients stay on Cymbalta longer- Dr.'s appreciate this to.
8. Participate in hospital displays- this has been very key for me. This allows me to touch not just the phsyicians that I call on but also some of the IM dr.'s that stop bye. It isn't uncommon for me to have 12-15 Dr.'s listen to me lecture about the benefits of Cymbalta while they surround me as if I'm Jesus and they are my apostles.
At the end of the day I'm enthusiastic about our products. We have 2 products that are clearly best in class (Cymbalta and Zyprexa)- Strattera is a great product also although probably not the best choice for first line treatment with Psychiatrist. Being an expert on our products and getting involved when necessary with patient care has really helped me separate myself. An example of this was early December. I was in the office of one of my larger psychiatrist that had an extremely difficult case of depression. As he was telling me about the case I told him if was likely treatment resistant depression- he hadn't thought about that. This lady was on multiple drugs but wasn't getting any better. On my advice she was switched right there to Symbyax and I convinced him to send her to ECT at my largest teaching institution. Since this Dr. doesn't practice out of that hospital I called the Department head on her cell phone and got this patient right in- I even offered to meet the patient in 3 days before her treatment. The patient was very scared of getting ECT and the potential memory loss from it. To show her it was safe I offered to actually go first- she laughed and although I would have- I didn't need to.
You see I'm part of my medical community and that has been the difference.
Hope this helps.