Dulera, what gives?

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Anonymous said:
So what happens if part time contract reps grow Asmanex? This is a no win for us.
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Don't think that will happen....SP sold the life out of that drug before merging with Merck...specialists generally loved it (and still do), but it never took on with primary care....don't see that changing. Our biggest battle is taking share from Advair.
 


















Anonymous said:
It might be the 3rd combo but there are many ICS on the market and all of them for many, many years- Azmacort, Pulmicort/Symbicort, Asmanex, Flovent, Maxair, Beclovent/Vanceril, etc. By my count it is at least the 7th and I might be leaving out a few.
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You obviously know a lot about the asthma market today. Asmacort is gone so is vanceril and beclovent. Umm maxair is like an albuterol and you forgot alvesco and qvar. Might want to know that...fyi
 






This therapeutic area is going to be so swamped by generics at the same time that cost of health care for chronic illnesses will be headlines that any product in competition will be up against a very hard sell.
 












Anonymous said:
Explain yourself, idiot.
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Have a look at the market share figures, then tell me about our taking share away from Advair. We get to buy a few Rx's by paying off a few guys, we beg for scraps from a few friends and that's exactly what we're achieving---a few bought and paid for Rx's and a few scraps.

It's a shitty me-too and it's getting its ass kicked, Idiot.
 






If you sell by asking your friends to give you a few measly Rxs and think it's a me-too, no wonder your share sucks. Seriously, that's not selling that's being a drain on the company and we don't need you.

Learn to sell, jackass. If you worked at another company, you would be so fucking fired by now!
 






Anonymous said:
Have a look at the market share figures, then tell me about our taking share away from Advair. We get to buy a few Rx's by paying off a few guys, we beg for scraps from a few friends and that's exactly what we're achieving---a few bought and paid for Rx's and a few scraps.

It's a shitty me-too and it's getting its ass kicked, Idiot.
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The issue raised was that the contract reps selling Asmanex are going to hurt Dulera sales....I was responding to THAT (i.e., no need to worry about Asmanex taking business from Dulera, since Asmanex never became popular with primary care)....and then I proceeded to say that our battle is with Advair, not Asmanex.

And BTW, I'm above goal with Dulera...guess I have more friends than you do, IDIOT.
 






Seriously.....Why would a HCP start with Dulera instead of Advair if its been working all this time for them? I think Merck is living a pipe dream thinking that we can compete effectively against this well established product. I'm fighting everyday for scripts, but I'm getting scraps and left overs from the HCP's. My manger is on my back and I don't know what to do!!! Any suggestions?
 






Anonymous said:
Seriously.....Why would a HCP start with Dulera instead of Advair if its been working all this time for them? I think Merck is living a pipe dream thinking that we can compete effectively against this well established product. I'm fighting everyday for scripts, but I'm getting scraps and left overs from the HCP's. My manger is on my back and I don't know what to do!!! Any suggestions?
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Agree.
 






Anonymous said:
The issue raised was that the contract reps selling Asmanex are going to hurt Dulera sales....I was responding to THAT (i.e., no need to worry about Asmanex taking business from Dulera, since Asmanex never became popular with primary care)....and then I proceeded to say that our battle is with Advair, not Asmanex.

And BTW, I'm above goal with Dulera...guess I have more friends than you do, IDIOT.
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Merck now hires reps that call others "idiot"? I thought this word is used by kids to call each other only. Advair is an entrenched product. Even if it has flaws, doctors know how to manage it over the years. They also know most MCO's cover the product. It makes their lives easier and hassle free. It is not easy to ask them to switch to an unknown which disrupt their routines. Your early success is likely trials on less complicated patients. The next step is to move them to try on the more serious ones. That is where the real battle begins.
 






Anonymous said:
If you sell by asking your friends to give you a few measly Rxs and think it's a me-too, no wonder your share sucks. Seriously, that's not selling that's being a drain on the company and we don't need you.

Learn to sell, jackass. If you worked at another company, you would be so fucking fired by now!
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First of all, you're supposed to capitalize proper names. For example, you've used the words "idiot" and "jackass" in previous posts and failed to capitalize either one, proving your lack of knowledge on a basic level.

Second, I don't sell that piece of shit Dulera. I was primarily referencing its ridiculous market share.

Third, the quality of Merck's sales force has dwindled to the leftover trash at this point. I'm hoping for a severance so that I can no longer associate myself with these idiots, yourself included.
 






I got bad news for all of you selling Dulera........1 yr. from now it will be a bust, guaranteed! What reasonable benefit could you possibly have vs. Advair that the doctor really cares about? NOTHING!!!!! You guys are wwaaaayyyy too late to the FDC market.
 






Anonymous said:
Actually my market share is growing weekly. How you ask? Very simple. I bribe a key allergist with speaker programs, and now his share is about 35%, and growing. So it's all very simple. just pick out a key allergist and bribe them with as many speaking engagements as you can set up. These docs are nothing but cheap, street-walking whores. Pay them, and they will perform.
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Ah, you must be from Maine...Dr. Musmand I presume?
 






Anonymous said:
Actually my market share is growing weekly. How you ask? Very simple. I bribe a key allergist with speaker programs, and now his share is about 35%, and growing. So it's all very simple. just pick out a key allergist and bribe them with as many speaking engagements as you can set up. These docs are nothing but cheap, street-walking whores. Pay them, and they will perform.
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You must be from Maine.....
 






Anonymous said:
Actually my market share is growing weekly. How you ask? Very simple. I bribe a key allergist with speaker programs, and now his share is about 35%, and growing. So it's all very simple. just pick out a key allergist and bribe them with as many speaking engagements as you can set up. These docs are nothing but cheap, street-walking whores. Pay them, and they will perform.
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Wonderful job! Find yourself a good whore and pay them well! They will dance like a puppet for you and write Dulera like there's no tomorrow for you! Don't you just love doc whores that can put you on the map with a few bribes!!??
 






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